La fiscalidad como estímulo para la sostenibilidad en destinos turísticos maduros
DOI:
https://doi.org/10.25145/j.pasos.2022.20.047Palavras-chave:
Fiscalidad turística, disposición a pagar, destinos maduros, sostenibilidad turística, turismo de masas, AndalucíaResumo
El objetivo del presente trabajo es mejorar la comprensión de la demanda en destinos turísticos maduros mediante la agrupación de turistas en segmentos o subconjuntos homogéneos, identificando para cada uno de dichos segmentos qué variables sociodemográficas y de características del viaje explican su disposición a pagar, tanto por un destino más sostenible como por una mejora de la experiencia turística en destino. El estudio se realiza en Andalucía: destino maduro, de masas y poco sostenible. Para la consecución del objetivo propuesto se han realizado 1.068 encuestas en los principales puntos de salida de la región andaluza y se ha utilizado la técnica clúster bietápica, identificando para cada segmento qué variables explican su DAP. Se han identificado cinco clústers, siendo las variables tipo de acompañantes, duración de la estancia, procedencia y presupuesto diario las que tienen mayor poder discriminante en la formación de dichos clústers.
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Copyright (c) 2022 Juan Ignacio Pulido-Fernández, José Luis Durán Román, Pablo Juan Cárdenas-García, Isabel Carrillo-Hidalgo
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