Wine, Tourism and COVID-19: The Impact of COVID-19 on the Wine Routes of Spain
DOI:
https://doi.org/10.25145/j.pasos.2023.21.006Keywords:
wine, tourism, wine tourism, COVID-19, Spain, Wine RoutesAbstract
Several studies have addressed the role played by the Spanish Wine Routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of citizens and respecting the environment. However, to our knowledge, the impact of COVID-19 on these wine routes has not been addressed in the academic literature. In order to overcome this research gap, this paper aims to analyse the impact of the pathogen on the supply and demand of tourist activities by analysing the evolution of the institution members of the Spanish wine routes and the economic impact of the 32 routes that make up this tourist product.
Downloads
References
Alonso, A., Fraser, R., y Cohen, D. (2007). Investigating differences between domestic and international winery visitors in New Zealand. International Journal of Wine Business Research, 19(2), 114-126.
Alonso, A., Sheridan, L., y Scherrer, P. (2008). Wine tourism in the Canary Islands: An exploratory study. PASOS Revista de Turismo y Patrimonio Cultural, 6(2), 291-300.
Andrews, L., Higgins, A., Andrews, M., y Lalor, J. (2012). Classic grounded theory to analyse secondary data: Reality and reflections. The Grounded Theory Review, 11(1), 12-26.
Anon (2021). DtC a saving grace for winemakers amid pandemic, Australian & New Zealand Grapegrower & Winemaker, 685, 76-78.
Baird, T., Hall, C., y Castka, P. (2018). New Zealand winegrowers attitudes and behaviours towards wine tourism and sustainable winegrowing. Sustainability, 10(3), 797.
Barcaccia, G., D’Agostino, V., Zotti, A., y Cozzi, B. (2020). Impact of the SARS-CoV-2 on the Italian agri-food sector: An analysis of the quarter of pandemic lockdown and clues for a socio-economic and territorial restart. Sustainability, 12(14), 5651.
Brunori, G., y Rossi, A. (2000). Synergy and coherence through collective action: some insights from wine routes in Tuscany. Sociologia ruralis, 40(4), 409-423.
Bruwer, J. (2003). South African wine routes: Some perspectives on the wine tourism industry’s structural dimensions and wine tourism product. Tourism Management, 24, 423-435.
Canavati, S., Bauman, M., y Wilson, D. (2020). The Wine Industry & the COVID-19 Pandemic. Wine Business Journal, 4(2), 1-4.
Carlsen, P. (2004). A review of global wine tourism research. Journal of Wine Research, 15(1), 5-13.
Carrasco, I., Castillo-Valero, J., y Pérez-Luño, A. (2019). Wine Tourism and Wine Vacation as a Cultural and Creative Industry: The Case of the Bullas Wine Route. In Cultural and Creative Industries (pp. 181-195). Springer, Cham.
Charters, S., y Ali-Knight, J. (2002). Who is the wine tourist? Tourism Management, 23(3), 311-319.
Charters, S., y O’Neill, M. (2001). Service quality at the cellar door: A comparison between regions. International Journal of Wine Marketing, 13(3), 7-17.
Colombini, D. (2015). Wine tourism in Italy. International Journal of Wine Research, 7(1), 29-35.
Contò, F., Vrontis, D., Fiore, M., y Thrassou, A. (2014). Strengthening regional identities and culture through wine industry cross border collaboration. British Food Journal, 116(11), 1788-1807.
Correia, L., Passos Ascencão, M., y Charters, S. (2004). Wine routes in Portugal: A case study of the Bairrada wine route. Journal of Wine Research, 15(1), 15-25.
Curtis, K., y Slocum, S. (2021). Rural Winery Resiliency and Sustainability through the COVID-19 Pandemic. Sustainability, 13(18), 10483.
Davis, T., y Gomez, M. (2021). The COVID-19 pandemic, customer satisfaction and sales performance in wine tasting rooms in the Finger Lakes region of New York State. International Journal of Wine Business Research. DOI: 10.1108/IJWBR-02-2021-0011.
Elías, L. (2006). El turismo del vino. Otra experiencia de Ocio. Documentos de Estudios de Ocio, (30), Universidad de Deusto.
Escolar, B., y Morueco, R. F. (2011). Vino, turismo e innovación: las Rutas del Vino de España, una estrategia integrada de desarrollo rural. Estudios de Economía Aplicada, 29(1), 129-165.
Ferreira, S., y Hunter, C. (2017). Wine tourism development in South Africa: a geographical analysis. Tourism Geographies, 19(5), 676-698.
Fountain, J., Fish, N., y Charters, S. (2008). Making a connection: Tasting rooms and brand loyalty. International Journal of Wine Business Research, 20(1), 8-21.
Frochot, I. (2003). An analysis of regional positioning and its associated food images in French tourism regional brochures. In C. M. Hall (Ed.), Wine, food, and tourism marketing (pp. 77–96). New York: Haworth Hospitality Press.
García-López, A. (2008). El sistema enoturístico español: nuevos productos al servicio de la cultura y el turismo. Investigaciones turísticas. Una perspectiva multidisciplinar: I jornadas de investigación en turismo.
Getz, D. (2000). Explore Wine tourism, management, development and destinations. Nueva. York: Cognizant Communication Corporation.
Getz, D., Carlsen, J., Brown, G., y Havitz, M (2008). Wine tourism and consumers. In: Woodside A and Martin D (eds) Tourism Management: Analysis, Behavior and Strategy. Berkshire: CABI, 245-268.
Getz, D., y Brown, G. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism Management, 27(1), 146-158.
Gilbert, D. (1992). Touristic development of a viticultural regions of Spain. International Journal of Wine Marketing, 4(2), 25-32.
Gómez, M., Lopez, C., y Molina, A. (2015). A model of tourism destination brand equity: The case of wine tourism destinations in Spain. Tourism Management, 51, 210-222.
Gómez, M., Pratt, M., y Molina, A. (2019). Wine tourism research: A systematic review of 20 vintages from 1995 to 2014. Current Issues in Tourism, 22(18), 2211-2249.
Gómez, M., y Molina, A. (2012). Wine tourism in Spain: Denomination of origin effects on brandequity. International Journal of Tourism Research, 14, 353-368.
Grybovych, O., Lankford, J., y Lankford, S. (2013). Motivations of wine travelers in rural Northeast Iowa. International Journal of Wine Business Research, 25(4), 285-309.
Guerrero, R., y Albert, L. (2012). Turismo enológico en Alicante: la ruta del vino en el municipio de Pinoso. Cuadernos de Turismo, 30, 35-61.
Hall, C. (1996). Wine tourism in New Zealand. Proceedings of tourism down under II. A research conference (pp. 109-119). Donedin: Universidad de Otago.
Hall, C., Sharples, L., Cambourne, B., y Macionis, N. (2000). Wine tourism around the world: development, management and markets. Oxford: Editorial Elsevier.
Hall, C., y Mitchell, R. (2000). Wine tourism in the Mediterranean: a tool for restructuring and development. Thunderbird International Business Review, 42(4), 445-465.
Hashimoto, A., y Telfer, D. (2003). Positioning an emerging wine route in the Niagara Region: understanding the wine tourism market and its implications for marketing. Journal of Travel and Tourism Marketing, 14(3/4), 61-76.
Jiménez, J., y Sevilla, C. (2008). Enoturismo: un producto emergente con gran potencial de crecimiento en España. Revista de Economía Castilla-La Mancha, 13, 305-327.
Karagiannis, D., y Metaxas, T. (2020). Sustainable wine tourism development: Case studies from the Greek Region of Peloponnese. Sustainability, 12(12), 5223.
Kolyesnikova, N., y Dodd, T. (2008). Effects of winery visitor group size on gratitude and obligation. Journal of Travel Research, 47, 104-112.
Lavandoski, J., Vargas-Sánchez, A., Pinto, P., y Silva, J. (2018). Causes and effects of wine tourism development in organizational context: The case of Alentejo, Portugal. Tourism and Hospitality Research, 18(1), 107-122.
Loose, S. (2020) How coronavirus affects the wine industry. Deutsche Weinmagazin, (16-17), 44-45
López-Guzmán, T., García, J., y Rodríguez, Á. (2013). Revisión de la literatura científica sobre enoturismo en España. Cuadernos de Turismo, 32, 171-188.
López‐Guzmán, T., Rodríguez‐García, J., Sánchez‐Cañizares, S., y Luján‐García, M. J. (2011). The development of wine tourism in Spain. International Journal of Wine Business Research, 23(4), 374-386.
López-Guzmán, T., y Sánchez-Cañizares, S. (2008). La creación de productos turísticos utilizando rutas enológicas. PASOS Revista de Turismo y Patrimonio Cultural, 6(2), 159-171.
Marco-Lajara, B., Seva-Larrosa, P., Ruiz-Fernández, L., y Martínez-Falcó, J. (2021). The Effect of COVID-19 on the Spanish Wine Industry. In Impact of Global Issues on International Trade (pp. 211-232). IGI Global.
Mason, M. C., & Paggiaro, A. (2012). Investigating the role of festivals cape in culinary tourism: The case of food and wine events. Tourism Management, 33, 1329-1336.
Medina, F. (2015). Tourism And Culture In Names Food And Wine Origin: The Case Of The Region Tokaj (Hungary). International Journal of Scientific Management and Tourism, 1(3), 167-177.
Millán Vázquez de la Torre, G. (2012). Las denominaciones de origen y las rutas del vino en España: unestudio de caso. ROTUR/Revista de ocio y turismo, 5, 41-66
Mitchell, R., y Hall, C. (2006). Wine tourism research: the state of play. Tourism Review International, 9(4), 307-332.
Murphy, J., Ho, P., y Chan, C. (2005). Competitive analyses for marketing electronic wine tourism. International Journal of Wine Marketing, 17(3), 39-54.
Nella, A., y Christou, E. (2014). Linking service quality at the cellar door with brand equity building. Journal of Hospitality Marketing & Management, 23(7), 699-721.
Olsen, J., y Thach, L. (2008). A model and exploratory study for promoting professional sales in winery visitor centers. International Journal of Wine Business Research, 20(1), 22-37.
Park, K., Reisinger, Y., y Kang, H. (2008). Visitors’ motivation for attending the south beach wine and food festival, Miami Beach, Florida. Journal of Travel & Tourism Marketing, 25(2), 161-181.
Portela, J., y Domínguez, M. (2020). Las rutas del vino como motores de dinamización socio-territorial: el caso de Castilla y León. Boletín de la Asociación de Geógrafos Españoles, 84, 1-36.
Pratt, M., y Carlini, J. (2019). Wine tourism and gastronomy: A natural partnership in regional development. In The Routledge Handbook of Gastronomic Tourism (pp. 489-498). Routledge.
Rebelo, J., y Caldas, J. (2013). The Douro wine region: A cluster approach. Journal of Wine Research, 24(1), 19-37.
Romero, R. (2017). Rutas del Vino en España: enoturismo de calidad como motor de desarrollo sostenible. Ambienta: La revista del Ministerio de Medio Ambiente, 118, 40-49.
Sharples, L. (2002). Wine tourism in Chile…A brave new step for a brave new world. International. Journal of Wine Marketing, 14(2), 43-53.
Sigala, M. (2019). Building a Wine Tourism Destination Through Coopetition: The Business Model of Ultimate Winery Experiences Australia. In Wine Tourism Destination Management and Marketing (pp. 99-112). Palgrave Macmillan, Cham.
Simpson, K., y Bretherton, P. (2004). Co-operative business practices in the competitive leisure destination: Lessons from the wine tourism industry in New Zealand. Managing Leisure, 9(2), 111-123.
Squire, S. (2020). DtC boom follows COVID doom and gloom. Australian & New Zealand Grapegrower & Winemaker, 682, 72-76.
Stavrinoudis, T., Tsartas, P., y Chatzidakis, G. (2012). Study of the major supply factors and business choices affecting the growth rate of wine tourism in Greece. Current Issues in Tourism, 15(7), 627-647.
Stewart, J., Bramble, L., y Ziraldo, D. (2008) Key challenges in wine and culinary tourism with practical recommendations. International Journal of Contemporary Hospitality Management, 20(3), 303-312.
Tassiopoulos, D., Nuntsu, N., y Haydam, N. (2004). Wine tourists in South Africa: A demographic and psychographic study. Journal of Wine Research, 15(1), 51-63.
Taylor, P., McRae-Williams, P., y Lowe, J. (2007). The determinants of cluster activities in the Australian wine and tourism industries. Tourism Economics, 13(4), 639-656.
Torres, J.., Barrera, J., Kunc, M., y Charters, S. (2021). The dynamics of wine tourism adoption in Chile. Journal of Business Research, 127, 474-485.
Tzimitra-Kalogianni, I., Papadaki-Klavdianou, A., Alexaki, A., y Tsakiridou, E. (1999). Wine routesin Northern Greece: Consumer perceptions. British Food Journal, 101(11), 884-892.
Vaishar, A., y Stastna, M. (2020). Impact of the COVID-19 pandemic on rural tourism in Czechia Preliminary considerations. Current Issues in Tourism, DOI: 10.1080/13683500.2020.1839027.
Vázquez-Vicente, G., Martín Barroso, V., y Blanco Jiménez, F. J. (2021). Sustainable tourism, economic growth and employment—The case of the wine routes of Spain. Sustainability, 13(13), 7164.
Veres, D., Clark, H., y Golbourne, D. (2008). Increasing the contribution of special events to Niagara’s tourism industry. International Journal of Contemporary Hospitality Management, 20(3), 313-318.
Wilson, M., y Goddard, R. (2004). Creating value in the New Zealand wine industry. International Journal of Wine Marketing, 16(2), 62-73.
Wine Routes of Spain (2021). Rutas del Vino de España. https://wineroutesofspain.com/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Javier Martínez Falcó, Eduardo Sánchez-García
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
I confirm that the work is original (of my/our authorship), and that it will not be submitted to other journals or publications until the final resolution of the review process in PASOS, RTPC.
I authorize the publication of my work by PASOS, PSTN of free and open access in any of the formats that I deem appropriate, for an indefinite period of time and as a non-remunerated collaboration.
Likewise, the author(s) understands that the published work may be linked or deposited on any server or included in other publications (republication), provided that the new place and/or new edition references the original publication and acknowledges the authorship and copyright ownership of PASOS RTPC publications.
Authors understand that a plagiarism-self-plagiarism check will be performed, and the article may be removed at any time from the editorial flow.
