New sustainable practices in health and wellness tourism destinations focused on the quality of life and wellbeing

Ricardo Jorge da Costa Guerra; Fábia Trentin; Carolina  Vila-Chã

doi:10.25145/j.pasos.2022.20.058

Autores/as

Ricardo Jorge da Costa Guerra Instituto Politécnico da Guarda https://orcid.org/0000-0001-8788-781X
Fábia Trentin Universidade Federal Fluminense https://orcid.org/0000-0002-0323-1109
Carolina Vila-Chã Polythecnic Institute of Guarda https://orcid.org/0000-0003-3891-357X

DOI:

https://doi.org/10.25145/j.pasos.2022.20.058

Palabras clave:

Sostenibilidad, Turismo de salud y bienestar, Spa termales, calidad de vida y binestar, Gestión de destinos, Ambientes naturales

Resumen

Este trabajo presenta nuevas prácticas que se pueden seguir en los destinos turísticos de salud y bienestar, con un mayor enfoque en la promoción del bienestar humano, a partir de la estrategia presentada para el Balneario Termal de Caldas da Cavaca en Portugal. En este estudio, la metodología utilizada se basó en la recolección de datos empíricos, se utilizaron cuatro técnicas, a saber, una estrategia de benchmarking, complementada con cuestionarios a gerentes de balnearios termales, y una encuesta cuestionario dirigida a los clientes y gerente de Caldas da Cavaca. En esta estrategia se definen un conjunto de 40 acciones estratégicas. Estas acciones están en línea con las políticas y estrategias definidas por los organismos públicos de toma de decisiones internacionales, nacionales, regionales y locales. En este sentido, en lo que respecta a la promoción de la calidad de vida y el bienestar, es posible destacar 14 medidas que fortalecen esta orientación. Debe posicionarse como un destino de bienestar termal innovador y atractivo que invita a un estilo de vida saludable, en un entorno tranquilo y pacífico en interacción con la naturaleza.

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Biografía del autor/a

Ricardo Jorge da Costa Guerra, Instituto Politécnico da Guarda

Doutorado em Turismo pela Universidade de Coimbra

Professor Adjunto e Subdiretor na Escola Superior de Turismo e Hotelaria do Insituto Politécnico da Guarda

Investigador do CEDTUR - Centro de Estudos de Desenvolvimento Turístico e do CETRAD (I&D 4011 do Sistema Científico e Tecnológico - Portugal)

Citas

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