Fatores de influência das mídias sociais para escolha de destinos turísticos: revisão sistemática

Maxwell Azevedo-Ferreira; Déborah Moraes Zouain

doi:10.25145/j.pasos.2024.22.053

Autores

Maxwell Azevedo-Ferreira Instituto Federal do Rio de Janeiro (IFRJ) / Universidade do Grande Rio (UNIGRANRIO) https://orcid.org/0000-0002-8790-6483
Déborah Moraes Zouain Universidade do Grande Rio (UNIGRANRIO)

DOI:

https://doi.org/10.25145/j.pasos.2024.22.053

Palavras-chave:

Mídia Social, Decisão de destino turístico, Escolha de destino Turístico, Destino Turístico

Resumo

Realizou-se uma revisão sistemática a fim de investigar a influência das mídias sociais (MS) na escolha de destinos turísticos (DT). Selecionou-se 41 artigos indexados na Web of Science. Os resultados destacam cinco categorias emergentes dos dados: (1) Fatores de influência nas MS; (2) Endossantes de conteúdo; (3) Fontes de Informação; (4) Contexto; e, (5) Características do usuário. Entre os fatores de influência identificados estão: Características do destino, Conteúdo de Qualidade, Usabilidade e e-WOW. Diversos tipos de endossantes de conteúdo foram encontrados, porém sem que se chegasse a um consenso sobre qual deles exerce maior influência sobre o consumidor. Destaca-se a necessidade de compreender os diferentes contextos e perfis de usuários para a formulação de estratégias de DT. Nesta pesquisa evidenciou-se a necessidade de estudos na área e também propôs um modelo gráfico, o "Social Media AXXXXX-FXXXXXXX Model", capaz de ilustrar visualmente a literatura científica sobre a temática deste trabalho. As implicações para o mercado sugerem a produção de conteúdo reais, que expressem a cultura regional e que gerem conexões entre usuário e DT. Para pesquisa futuras, recomenda-se a exploração de outras bases de dados.

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Biografia do Autor

Maxwell Azevedo-Ferreira, Instituto Federal do Rio de Janeiro (IFRJ) / Universidade do Grande Rio (UNIGRANRIO)

Doutorando em Administração pela UNIGRANRIO, possui Mestrado Profissional em Administração (2015) e Graduação em Administração (2012) - ambos pela pela Universidade Federal Fluminense (UFF). Atualmente é Professor EBTT do Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro (IFRJ) e membro pesquisador do Grupo de Pesquisas em Administração e Desenvolvimento (GPADES/UFF) e do Grupo de Estudos Multidisciplinares em Tecnologia e Ciências (GEMTC/IFRJ). Tem experiência na área de Administração.

Déborah Moraes Zouain, Universidade do Grande Rio (UNIGRANRIO)

Graduada em Administração pela Fundação Getúlio Vargas (FGV) no Rio de Janeiro e em Direito pela Universidade do Estado do Rio de Janeiro (UERJ). É Mestre em Educação pela Universidade Federal do Rio de Janeiro (UFRJ) e Doutora em Engenharia de Produção (COPPE/UFRJ). Pós-doutora pela UFF. Professora do Programa de Pós-Graduação em Administração da UNIGRANRIO

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