Fatores de influência das mídias sociais para escolha de destinos turísticos: revisão sistemática
DOI:
https://doi.org/10.25145/j.pasos.2024.22.053Palavras-chave:
Mídia Social, Decisão de destino turístico, Escolha de destino Turístico, Destino TurísticoResumo
Realizou-se uma revisão sistemática a fim de investigar a influência das mídias sociais (MS) na escolha de destinos turísticos (DT). Selecionou-se 41 artigos indexados na Web of Science. Os resultados destacam cinco categorias emergentes dos dados: (1) Fatores de influência nas MS; (2) Endossantes de conteúdo; (3) Fontes de Informação; (4) Contexto; e, (5) Características do usuário. Entre os fatores de influência identificados estão: Características do destino, Conteúdo de Qualidade, Usabilidade e e-WOW. Diversos tipos de endossantes de conteúdo foram encontrados, porém sem que se chegasse a um consenso sobre qual deles exerce maior influência sobre o consumidor. Destaca-se a necessidade de compreender os diferentes contextos e perfis de usuários para a formulação de estratégias de DT. Nesta pesquisa evidenciou-se a necessidade de estudos na área e também propôs um modelo gráfico, o "Social Media Azevedo-Ferreira Model", capaz de ilustrar visualmente a literatura científica sobre a temática deste trabalho. As implicações para o mercado sugerem a produção de conteúdo reais, que expressem a cultura regional e que gerem conexões entre usuário e DT. Para pesquisa futuras, recomenda-se a exploração de outras bases de dados.
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Copyright (c) 2024 MAXWEL FERREIRA, Déborah Moraes Zouain
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
Da mesma forma, o(s) autor(es) entende(m) que o trabalho publicado pode ser vinculado ou depositado em qualquer servidor ou incluído em outras publicações (republicação), desde que o novo local e/ou a nova edição façam referência à publicação original e reconheçam a autoria e propriedade de direitos autorais das publicações PASOS RTPC.
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