Factores que influyen en las redes sociales para la elección de destinos turísticos: una revisión sistemática
DOI:
https://doi.org/10.25145/j.pasos.2024.22.053Palabras clave:
redes sociales, Decisión de destino turístico;, elección de destinos turísticos, destino turísticoResumen
Se realizó una revisión sistemática para investigar la influencia de las redes sociales (RS) en la elección de destinos turísticos (DT). Se seleccionaron 41 artículos indexados en Web of Science. Los resultados resaltan cinco categorías emergentes de datos: Factores de influencia de RS, Endosantes de contenido, Fuentes de información, Contexto y Características del usuario. Entre los factores identificados se encuentran características del destino, Contenido de calidad, Usabilidad y e-WOW. Se encontraron diversos endosantes de contenido, sin consenso sobre su mayor influencia en el consumidor. Comprender distintos contextos y perfiles de usuario es crucial para formular estrategias efectivas de DT. Esta investigación subraya la necesidad de más estudios y presenta un modelo gráfico, el 'Social Media Azevedo-Ferreira Model', que ilustra visualmente la literatura científica sobre este tema. Las implicaciones de mercado sugieren la producción de contenido auténtico que refleje la cultura regional para fomentar conexiones entre usuarios y DT. Para futuras investigaciones se recomienda explorar otras bases de datos.
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Derechos de autor 2024 MAXWEL FERREIRA, Déborah Moraes Zouain
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
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