Fatores de influência das mídias sociais para escolha de destinos turísticos: revisão sistemática

Maxwell Ferreira; Déborah Moraes Zouain

doi:10.25145/j.pasos.2024.22.053

Autores/as

Maxwell Ferreira Instituto Federal do Rio de Janeiro (IFRJ) / Universidade do Grande Rio (UNIGRANRIO) https://orcid.org/0000-0002-8790-6483
Déborah Moraes Zouain Universidade do Grande Rio

DOI:

https://doi.org/10.25145/j.pasos.2024.22.053

Palabras clave:

redes sociales, Decisión de destino turístico;, elección de destinos turísticos, destino turístico

Resumen

Se realizó una revisión sistemática para investigar la influencia de las redes sociales (RS) en la elección de destinos turísticos (DT). Se seleccionaron 41 artículos indexados en Web of Science. Los resultados resaltan cinco categorías emergentes de datos: Factores de influencia de RS, Endosantes de contenido, Fuentes de información, Contexto y Características del usuario. Entre los factores identificados se encuentran características del destino, Contenido de calidad, Usabilidad y e-WOW. Se encontraron diversos endosantes de contenido, sin consenso sobre su mayor influencia en el consumidor. Comprender distintos contextos y perfiles de usuario es crucial para formular estrategias efectivas de DT. Esta investigación subraya la necesidad de más estudios y presenta un modelo gráfico, el 'Social Media AXXXXX-FXXXXXXX Model', que ilustra visualmente la literatura científica sobre este tema. Las implicaciones de mercado sugieren la producción de contenido auténtico que refleje la cultura regional para fomentar conexiones entre usuarios y DT. Para futuras investigaciones se recomienda explorar otras bases de datos.

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Biografía del autor/a

Maxwell Ferreira, Instituto Federal do Rio de Janeiro (IFRJ) / Universidade do Grande Rio (UNIGRANRIO)

Doutorando em Administração pela UNIGRANRIO, possui Mestrado Profissional em Administração (2015) e Graduação em Administração (2012) - ambos pela pela Universidade Federal Fluminense (UFF). Atualmente é Professor EBTT do Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro (IFRJ) e membro pesquisador do Grupo de Pesquisas em Administração e Desenvolvimento (GPADES/UFF) e do Grupo de Estudos Multidisciplinares em Tecnologia e Ciências (GEMTC/IFRJ). Tem experiência na área de Administração.

Déborah Moraes Zouain, Universidade do Grande Rio

Graduada em Administração pela Fundação Getúlio Vargas (FGV) no Rio de Janeiro e em Direito pela Universidade do Estado do Rio de Janeiro (UERJ). É Mestre em Educação pela Universidade Federal do Rio de Janeiro (UFRJ) e Doutora em Engenharia de Produção (COPPE/UFRJ). Pós-doutora pela UFF. Professora do Programa de Pós-Graduação em Administração da UNIGRANRIO

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