Imagem de destino, imagem no destino. Aspectos metodológicos
DOI:
https://doi.org/10.25145/j.pasos.2013.11.041Palavras-chave:
imagem de destino, hibridização cultural, motivação, processo decisórioResumo
Hoje, o papel desempenhado pela imagem no desenvolvimento do turismo e, especialmente, como elemento de diferenciação de uma área de destino é amplamente reconhecido. Isso se reflete em grande parte na literatura que foca seu interesse na identificação das variáveis que motivam a compra ou estimulam o processo de decisão. Entretanto, a referência a processos de feedback ou mecanismos de controle de imagem, bem como a sua criação, é surpreendente. Um modelo de abordagem para estes processos será exposto neste artigo.
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