Presiones de partes interesadas y eco-innovación en hoteles de México.
DOI:
https://doi.org/10.25145/j.pasos.2024.22.031Palabras clave:
Presión coercitiva, Capacidades dinámicas, Eco-innovación, Presión de mercado, Teoría de la visión basada en los recursos de las partes interesadas (SRBV)Resumen
El objetivo de esta investigación es analizar el impacto de distintos tipos de presiones ejercidas por las partes interesadas en la implementación de eco-innovaciones, mediante una metodología cuantitativa se aplicó un cuestionario estructurado a gerentes, propietarios o administradores de 70 hoteles de playa en Bahías de Huatulco y Cancún, México. A partir de un modelo de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM); los resultados muestran que la presión de mercado, competidores y clientes influyen en la eco-innovación. La contribución radica en el papel de la presión de las partes interesadas en la ecoinnovación, especialmente desde el punto de vista de los clientes y los competidores En conclusión, la eco-innovación surge como respuesta del hotel a los requerimientos de las partes interesadas, y facilita la obtención de ventajas competitivas y mejores desempeños. La recomendación es fortalecer una combinación entre los instrumentos de comando y control con los de política fiscal y subsidios de acuerdo con las necesidades de los hoteles.
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Derechos de autor 2023 José P. Manzano-Velasco, Patricia S. Sánchez-Medina, María del Rosario Reyes-Santiago
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