Pressões dos stakeholders e ecoinovação em hotéis no México.
DOI:
https://doi.org/10.25145/j.pasos.2024.22.031Palavras-chave:
Presión coercitiva, Capacidades dinámicas, Eco-innovación, Presión de mercado, Teoría de la visión basada en los recursos de las partes interesadas (SRBV)Resumo
O objetivo desta investigação é analisar o impacto de diferentes tipos de pressões das partes interessadas na implementação de eco-inovações. Utilizando uma metodologia quantitativa, foi aplicado um questionário estruturado a gestores, proprietários ou administradores de 70 hotéis de praia nas baías de Huatulco e Cancún, no México. Com base num modelo de equações estruturais de mínimos quadrados parciais (PLS-SEM), os resultados mostram que a pressão do mercado, os concorrentes e os clientes influenciam a eco-inovação. A contribuição reside no papel da pressão das partes interessadas na eco-inovação, especialmente do ponto de vista dos clientes e dos concorrentes. Em conclusão, a eco-inovação surge como uma resposta do hotel às exigências das partes interessadas e facilita a vantagem competitiva e a melhoria do desempenho. A recomendação é reforçar a combinação de instrumentos de comando e controlo com instrumentos de política fiscal e subsídios, de acordo com as necessidades dos hotéis.
Downloads
Referências
Aboelmaged, M. (2018). The drivers of sustainable manufacturing practices in Egyptian SMEs and their impact on competitive capabilities: A PLS-SEM model. Journal of Cleaner Production, 175, 207-221. DOI: https://doi.org/10.1016/j.jclepro.2017.12.053
Agan, Y., Acar, M., & Borodin, A. (2013). Drivers of environmental processes and their impact on performance: a study of Turkish SMEs. Journal of Cleaner Production, 51, 23-33. DOI: https://doi.org/10.1016/j.jclepro.2012.12.043
Bansal, P., & Roth, K. (2000). Why companies go green: a model of ecological responsiveness. Academy of Management Journal, 43(4), 717-736. DOI: https://doi.org/10.5465/1556363
Berrone, P., Fosfuri, A., Gelabert, L., & Gómez, L.R. (2013). Necessity as the mother of ‘green’inventions: institutional pressures and environmental innovations. Strategic Management Journal, 34(8), 891-909. DOI: https://doi.org/10.1002/smj.2041
Brunnermeier, S.B., & Cohen, M.A. (2003). Determinants of environmental innovation in US manufacturing industries. Journal of Environmental Economic Management, 45(2), 278-293. DOI: https://doi.org/10.1016/S0095-0696(02)00058-X
Cai, W., & Li, G. (2018). The drivers of eco-innovation and its impact on performance: Evidence from China. Journal of Cleaner Production, 176, 110-118. DOI: https://doi.org/10.1016/j.jclepro.2017.12.109
Cai, W. and Zhou, X. (2014). On the drivers of eco-innovation: empirical evidence from China. Journal of Cleaner Production, 79, 239-248. DOI: https://doi.org/10.1016/j.jclepro.2014.05.035
Cainelli, G., Mazzanti, M., & Zoboli, R. (2011). Environmental innovations, complementarity and local/global cooperation: Evidence from North-East Italian industry. International Journal of Technology Policy and Management, 11, 328-368. DOI: https://doi.org/10.1504/IJTPM.2011.042090
Chan, W. W., Li, D., Mak, B., & Liu, L. (2013). Evaluating the application of solar energy for hot water provision: An action research of independent hotel. International Journal of Hospitality Management, 33(1), 76-84. DOI: https://doi.org/10.1016/j.ijhm.2013.01.008
Chang, E., & Wong S. (2006). Motivations for ISO 14001 in the hotel industry. Tourism Management, 27(3), 481-492. DOI: https://doi.org/10.1016/j.tourman.2004.10.007
Chen, Y. (2013). The positive effect of green intellectual capital on competitive advantages of firms. Journal of Business Ethics, 77(3), 271-286. DOI: http://doi:10.1007/s10551-006-9349-1
Choi, H.M., Kim, W.G., Kim, Y.J., & Agmapisarn, C. (2019). Hotel environmental management initiative (HEMI) scale development. International Journal of Hospitality Management, 77, 562-572. DOI: https://doi.org/10.1016/j.ijhm.2018.08.020
Chuang, S.-P., & Huang, S.-J. (2018). The Effect of Environmental Corporate Social Responsibility on Environmental Performance and Business Competitiveness: The Mediation of Green Information Technology Capital. Journal of Business Ethics, 150(4), 991–1009. DOI: https://doi.org/10.1007/s10551-016-3167-x
Coles, T., Dinan, C., & Warren, N. (2016). Energy practices among small- and medium sized tourism enterprises: a case of misdirected effort? Journal of Cleaner Production, 111(Part B), 399-408. https://doi.org/10.1016/j.jclepro.2014.09.028
Cruz, M. (2013). Relación entre los intereses ambientales de los stakeholders y los Sistemas de Gestión Ambiental en el sector hotelero Oaxaqueño [Tesis de maestría, Instituto Politécnico Nacional, Centro Interdisciplinario de Investigación para el Desarrollo Integral Regional Unidad Oaxaca]. IPN.
Cuerva, M.C., Triguero-Cano, A., & Córcoles, D. (2014). Drivers of green innovation and non-green innovation: empirical evidence in Low-Tech SMEs. Journal of Cleaner Production, 68, 104-113. DOI: http://dx.doi.org/10.1016/j.jclepro.2013.10.049
Doran, J., & Ryan, G. (2012). Regulation and firm perception, eco‐innovation and firm performance. European Journal of Innovation Management, 15(4), 421-441. DOI: https://doi.org/10.1108/14601061211272367
de Souza, C. A., Gonçalves Gandara, J. M., & Font, X. (2018). Fatores estruturais e organizacionais dos resorts que podem influenciar a RSE. PASOS Revista De Turismo Y Patrimonio Cultural, 16(1), 147–160. https://doi.org/10.25145/j.pasos.2018.16.010
Dowell, G.W.S., & Muthulingam, S. (2017). Will firms go green if it pays? The impact of disruption, cost, and external factors on the adoption of environmental initiatives. Strategic Management Journal, 38(6), 1287–1304. DOI: https://doi.org/10.1002/smj.2603
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10–11), 1105–1121. DOI: https://doi.org/https://doi.org/10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E
El-Kassar, A.-N., & Singh, S. K. (2019). Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, 144, 483–498. DOI: https://doi.org/https://doi.org/10.1016/j.techfore.2017.12.016
Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & de Colle, S. (2010). Stakeholder theory. The state of the art. Cambridge, England: Cambridge University Press.
Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. DOI: https://doi.org/10.2307/3151312
Frondel, M., Horbach, J., & Rennings, K. (2007). End-of-pipe or Cleaner Production? An Empirical Comparison of Environmental Innovation Decisions across OECD Countries. Center for European Economic Research (ZEW). Discussion Paper, No. 04-82. DOI: https://doi.org/10.1002/bse.496
García-Granero, E.M., Piedra-Muñoz, L., & Galdeano-Gómez, E. (2018). Eco-innovation measurement: A review of firm performance indicators, Journal of Cleaner Production, 191, 304-317. DOI: https://doi.org/10.1016/j.jclepro.2018.04.215
García-Pozo, A., Sánchez-Ollero, J.L., & Ons-Cappa, M. (2016). Eco-innovation and economic crisis: a comparative analysis of environmental good practices and labor productivity in the Spanish hotel industry. Journal of Cleaner Production, 138(Part 1), 131-138. DOI: http://dx.doi.org/10.1016/j.jclepro.2016.01.011
Greco, G., Cenciarelli, V. G., & Allegrini, M. (2017). Tourism's impacts on the costs of municipal solid waste collection: Evidence from Italy. Journal of Cleaner Production, 177, 62-68. DOI: https://doi.org/10.1016/j.jclepro.2017.12.179
Guagnano G.A. (2001). Altruism and Market-Like Behavior: An Analysis of Willingness to Pay for Recycled Paper Products. Population and Environment, 22(4), 425-438. DOI: https://doi.org/10.1023/A:1006753823611
Han, H., & Hwang, J. (2015). Norm-based loyalty model (NLM): investigating delegates’ loyalty formation for environmentally responsible conventions. International Journal of Hospitality Management, 46, 1–14. DOI: https://doi.org/10.1016/j.ijhm.2015.01.002
Han, H., & Yoon, H. (2015). Hotel customers’ environmentally responsible behavioral intention: impact of key constructs on decision in green consumerism. International Journal of Hospitality Management, 45, 22-33. DOI: https://doi.org/10.1016/j.ijhm.2014.11.004
Han, H., Hsu, L., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: testing the effect of environmentally friendly activities. Tourism Management, 31(3), 325-334. DOI: https://doi.org/10.1016/j.tourman.2009.03.013
Han, H., Lee, J. S., Trang, H. L., & Kim, W. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. International Journal of Hospitality Management, 75, 58-66. DOI: https://doi.org/10.1016/j.ijhm.2018.03.012
Henseler, J., Hubona, G. S., & Ray, P. A. (2016). Using PLS path modeling in new technology research: Updated guidelines. Industrial Management & Data Systems, 116(1), 2–20. DOI: https://doi.org/10.1108/IMDS-09-2015-0382
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115–135. DOI: https://doi.org/10.1007/s11747-014-0403-8
Henseler, J., & Sarstedt, M., (2013). Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, 28(2), 565-580. DOI: https://doi.org/10.1007/s00180-012-0317-1
Hojnik, J., & Ruzzier, M. (2016a). What drivers of eco-innovation? A review of an emerging literature. Environmental Innovation and Societal Transitions, 16, 31-41. DOI: http://dx.doi.org/10.1016/j.eist.2015.09.006
Hojnik, J., & Ruzzier, M. (2016b). The driving forces of process eco-innovation and its impact on performance: insights from Slovenia. Journal of Cleaner Production, 133, 812-825. DOI: http://dx.doi.org/10.1016/j.jclepro.2016.06.002
Horbach, J., Rammer, C., & Rennings, K. (2012). Determinants of Eco-innovations by type of environmental impact-the role of regulatory push/pull, technology push and market pull. Ecological Economics, 78, 112–122. DOI: https://doi.org/10.1016/j.ecolecon.2012.04.005
Jaffe, A., Newell, R., & Stavins, R. (2004). Technology policy for energy and the environment. Innovation Policy and the Economy, 4, 35-68. DOI: http://dx.doi.org/10.1086/ipe.4.25056161
Kang, K. H., Stein, L., Heo, C. Y. H., & Lee, S. (2012). Views on environmentalism and consumers’ willingness to pay for environmental sustainability in the hotel industry. International Journal of Hospitality Management, 31(2), 564-572. DOI: https://doi.org 10.1016/j.ijhm.2011.08.001
Kasim, A., Gursoy, D., Okumus, F., & Wong, A. (2014). The importance of water management in hotels: a framework for sustainability through innovation. Journal of Tourism, 22(7), 1090-1107. DOI: http://doi.org/10.1080/09669582.2013.873444
Kemp, R., & Pontoglio, S. (2011). The innovation effects of environmental policy instruments-a typical case of the blind men and the elephant? Ecological Economics, 72, 28-36. DOI: https://doi.org/10.1016/j.ecolecon.2011.09.014
Kuo, F., Fang, W., & LePage, B.A. (2021). Proactive environmental strategies in the hotel industry: eco-innovation, green competitive advantage, and green core competence. Journal of Sustainable Tourism, 30(6), 1240-1261. DOI: https://doi.org/10.1080/09669582.2021.1931254
Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A., & Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 35, 94-110. DOI: https://doi.org/10.1016/j.tourman.2012.06.003
Li, Y. (2014). Environmental innovation practices and performance: moderating effect of resource commitment. Journal of Cleaner Production, 66, 450-458. DOI: http://dx.doi.org/10.1016/j.jclepro.2013.11.044
Magadán, M., & Rivas, J.I. (2018). La eco-innovación en las empresas mexicanas de alojamiento turístico. Retos Revista de Ciencias de la Administración y Economía, 15(8), 19-33. DOI: https://doi.org/10.17163/ret.n15.2018.02
Mohd, N., & Mohd, N. (2015). Consumers’ environmental behavior towards staying at a green hotel: Moderation of green hotel knowledge. Management of Environmental Quality: An International Journal, 26(1), 103-117. DOI: https://doi.org/10.1108/MEQ-02-2014-0023
Molina, J.F., Claver, E., Pereira, J., & Tarí, J.J. (2009). Environmental practices and firm performance: an empirical analysis in the Spanish hotel industry. Journal of Cleaner Production, 17(5), 516-524. DOI: https://doi.org/10.1016/j.jclepro.2008.09.001
Murillo-Luna, J. L., Garcés-Ayerbe, C., & Rivera-Torres, P. (2011). Barriers to the adoption of proactive environmental strategies. Journal of Cleaner Production, 19(13), 1417–1425. DOI: https://doi.org/https://doi.org/10.1016/j.jclepro.2011.05.005
Ouyang, Z., Wei, W., & Chi, C. (2018). Environment management in the hotel industry: does institutional environment matter? International Journal of Hospitality Management, 77, 353-364. DOI: https://doi.org/10.1016/j.ijhm.2018.07.015
Radwan, H. R. I., Jones, E., & Minoli, D. (2010). Solid waste management in small hotels: a comparison of green and non-green small hotels in Wales. Journal of Sustainable Tourism, 20(4), 533-550. DOI: http://doi.org/10.1080/09669582.2011.621539
Rave, T., Goetzke, F., & Larch, M. (2011). The determinants of environmental innovations and patenting: Germany reconsidered. Working Paper, No. 97.
Reyes Macedo, S. M., Reyes Santiago, M. del R., & Méndez García , E. M. del C. (2022). Reproducir la vida en un entorno dinámico: construcción de capacidades turísticas en San Andrés Ixtlahuaca, Oaxaca, México. PASOS Revista De Turismo Y Patrimonio Cultural, 20(3), 715–728. https://doi.org/10.25145/j.pasos.2022.20.049
Reyes-Santiago, M.R., Sánchez-Medina, P.S., & Díaz-Pichardo, R. (2017). Eco-innovation and organizational culture in the hotel industry. International Journal of Hospitality Management, 65, 71-80. DOI: https://doi.org/10.1016/j.ijhm.2017.06.001
Reyes-Santiago, M. del R., Sánchez-Medina, P. S., & Díaz-Pichardo, R. (2019). The influence of environmental dynamic capabilities on organizational and environmental performance of hotels: Evidence from Mexico. Journal of Cleaner Production, 227, 414–423. DOI: https://doi.org/https://doi.org/10.1016/j.jclepro.2019.04.245
Rivera, D.P. (2017). Incentivo y barreras a la eco-innovación con materiales reciclados en México [Ponencia]. XVII Congreso Latino-Iberoamericano de Gestión Tecnológica. México.
Sanni, M. (2017). Drivers of eco-innovation in the manufacturing sector of Nigeria. Technological Forecasting & Social Change, 131, 303-314. DOI: https://doi.org/10.1016/j.techfore.2017.11.007
Shaadi, R. L. del S., Pulido F., J. I., & Rodríguez H., I. M. (2018). Análisis de las Partes Interesadas en la Gestión del Turismo de Reuniones en la ciudad de Aguascalientes (México) a partir de los elementos básicos del análisis de redes. PASOS Revista De Turismo Y Patrimonio Cultural, 16(1), 179–196. https://doi.org/10.25145/j.pasos.2018.16.012
Sharma, T., Chen, J., & Liu, W.Y. (2020). Eco-innovation in hospitality research (1998-2018): a systematic review. International Journal of Contemporary Hospitality Management, 32(2), 913-933. DOI: https://doi.org/10.1108/IJCHM-01-2019-0002
Singh, S. K., del Giudice, M., Chiappetta Jabbour, C. J., Latan, H., & Sohal, A. S. (2022). Stakeholder pressure, green innovation, and performance in small and medium-sized enterprises: The role of green dynamic capabilities. Business Strategy and the Environment, 31(1), 500– 514. DOI: https://doi.org/10.1002/bse.2906
Sodhi, M.S. (2015), Conceptualizing Social Responsibility in Operations Via Stakeholder Resource-Based View. Production and Operations Management, 24(9), 1375-1389. DOI: https://doi.org/10.1111/poms.12393
Styles, D., Schoenberger, H., & Galvez, J.L. (2015), Water management in the European hospitality sector: Best practice, performance benchmarks and improvement potential. Tourism Management, 46, 187-202. DOI: https://doi.org/10.1016/j.tourman.2014.07.005
Triguero, A., Moreno, L., & Davia, M.A. (2013). Drivers of different types of ecoinnovation in European SMEs. Ecological Economics, 92, 25-33. DOI: https://doi.org/10.1016/j.ecolecon.2013.04.009
Vargas, E.E., Bahena, I.L., & Cordón, E. (2018). Innovación responsable: nueva estrategia para el emprendimiento de mipymes. Innovar, 28(69), 41-53. DOI: https://doi.org/10.15446/innovar.v28n69.71695.
Velázquez, J.A., Vargas, E.E., Olíver, R., & Cruz, G. (2016). Elementos determinantes de la eco-innovación en hotelería de Huatulco, México. Revista Venezolana de Gerencia, 21(74), 242-256.
Wang, L., Li, W., & Qi, L. (2020). Stakeholder Pressures and Corporate Environmental Strategies: A Meta-Analysis. Sustainability, 12(3), 1-16. DOI: http://dx.doi.org/10.3390/su12031172
Wei, Y., Zhu, X., Li, Y., Yao, T., & Tao, Y. (2019). Influential factors of national and regional CO2 emission in China based on combined model of DPSIR and PLS-SEM. Journal of Cleaner Production, 212, 698-712. DOI: https://doi.org/10.1016/j.jclepro.2018.11.155
Weng, M.H., & Lin, C.Y. (2011). Determinants of green innovation adoption for small and medium-size enterprises (SMES). African Journal of Business Management, 5(22), 9154-9163. DOI: https://doi.org/10.5897/AJBM.9000199
Zhu, Q. H., & Sarkis, J. (2007). The moderating effects of institutional pressures on emergent green supply chain practices and performance. International Journal Production Research, 45(18-19), 4333-4355. DOI: https://doi.org/10.1080/00207540701440345
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2023 José P. Manzano-Velasco, Patricia S. Sánchez-Medina, María del Rosario Reyes-Santiago
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
Da mesma forma, o(s) autor(es) entende(m) que o trabalho publicado pode ser vinculado ou depositado em qualquer servidor ou incluído em outras publicações (republicação), desde que o novo local e/ou a nova edição façam referência à publicação original e reconheçam a autoria e propriedade de direitos autorais das publicações PASOS RTPC.
Os autores entendem que uma verificação de plágio autoplágio será realizada, e o artigo poderá ser removido a qualquer momento do fluxo editorial.
