Turismo sostenible en empresas turísticas vacacionales. Motivaciones y limitaciones en la implantación de medidas sostenibles en Cataluña

Narcís Martí

doi:10.25145/j.pasos.2021.19.028

Autores/as

Narcís Martí Escola Superior de Ciències Social i de l'Empresa (UPF)

DOI:

https://doi.org/10.25145/j.pasos.2021.19.028

Palabras clave:

Turismo sostenible, cultura empresarial, valores organizacionales, destinos turísticos, ODS

Resumen

La implantación de medidas sostenibles en las zonas de turismo vacacional se ha convertido en una necesidad para asegurar su subsistencia, pero las empresas turísticas parecen tener ciertas dificultades en implantarlas en sus organizaciones. El objetivo de este artículo es analizar cuáles son las motivaciones y limitaciones para que una empresa turística decida implantar medidas sostenibles. Para ello, se han utilizado las herramientas propuestas por dos teorías sobre el comportamiento y los valores individuales, la Teoría Descompuesta del Comportamiento Planificado y el Refinamiento de la Teoría de los Valores Individuales Básicos, que han sido la base del análisis realizado a los casos de tres marcas turísticas del destino turístico Cataluña. El artículo aporta un conocimiento del comportamiento, creencias y valores de las empresas y sus gestores en el momento de tomar medidas de sostenibilidad, y detecta aquellas motivaciones y limitaciones que ayudan en su implicación en los objetivos del destino.

Descargas

Los datos de descargas todavía no están disponibles.

Citas

Adongo, C. A., Taale, F. y Adam, I. (2018). Tourists' values and empathic attitude toward sustainable development in tourism. Ecological Economics, 150, 251-263.

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.

Ajzen, I. y Driver, B. L. (1992). Application of the theory of planned behavior to leisure choice. Journal of leisure research, 24(3), 207.

Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of applied social psychology, 32(4), 665-683.

Bandura, A. (1994). Self-efficacy. In V. S. Ramachaudran (Ed.), Encyclopedia of human behavior (Vol. 4, pp. 71-81). New York: Academic Press. (Reprinted in H. Friedman [Ed.], Encyclopedia of mental health. San Diego: Academic Press, 1998).

Bramwell, B., Henry, I., Jackson, G., Prat, A.G., Richards, G. y Van der Straaten, J. eds. (1996). Sustainable Tourism Management: Principles and Practice. Tilburg, Netherlands: Tilburg University Press

Brix-Asala, C., Geisbüsch, A. K., Sauer, P. C., Schöpflin, P. y Zehendner, A. (2018). Sustainability Tensions in Supply Chains: A Case Study of Paradoxes and Their Management. Sustainability, 10(2), 424.

Buckley, R. (2012). Sustainable tourism: Research and reality. Annals of Tourism Research, 39 (2), 528-546.

Budeanu, A. (2009). Environmental supply chain management in tourism: The case of large tour operators. Journal of Cleaner Production 17. 1385–1392

Byrd, E. T. (2007). Stakeholders in sustainable tourism development and their roles: applying stakeholder theory to sustainable tourism development. Tourism review, 62(2), 6-13.

Chou, C. J., Chen, K. S., y Wang, Y. Y. (2012). Green practices in the restaurant industry from an innovation adoption perspective: Evidence from Taiwan. International Journal of Hospitality Management, 31(3), 703-711.

Cieciuch, J., Davidov, E., Vecchione, M., Beierlein, C. y Schwartz, S. H. (2014). The cross-national invariance properties of a new scale to measure 19 basic human values: A test across eight countries. Journal of Cross-Cultural Psychology, 45(5), 764-776

Conner, M., y Armitage, C. J. (1998). Extending the theory of planned behavior: A review and avenues for further research. Journal of applied social psychology, 28(15), 1429-1464

Corrons, A. (2017). Análisis de la influencia de los valores humanos y las actitudes en el proceso de adopción de redes virtuales de intercambio no monetario. Enfoque actitudinal, motivacional y panárquico. Tesis doctoral. Universitat Jaume I. España.

Del Baldo, M. (2018). Sustainability and CSR orientation through “Edutainment” in tourism. International Journal of Corporate Social Responsibility, 3(1), 5.

Del Baldo, M. y Baldarelli, M. G. (2017). Renewing and improving the business model toward sustainability in theory and practice. International Journal of Corporate Social Responsibility, 2(1), 3.

Faulkner, B. (2002). Rejuvenating a maturing tourist destination: The case of the Gold Coast. Current Issues in Tourism, 5(6), 472-520.

Font, X., Garay, L. y Jones, S. (2016a). A Social Cognitive Theory of sustainability empathy. Annals of Tourism Research, 58, 65-8

Font, X., Garay, L. y Jones, S. (2016b). Sustainability motivations and practices in small tourism enterprises in European protected areas. Journal of Cleaner production, 137, 1439-1448.

Formica, S. y Uysal, M. (1996). The revitalization of Italy as a tourist destination, Tourism Management, 17, 5, 323-331

Frey, N., y George, R. (2010). Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry. Tourism management, 31(5), 621-628.

Garay, L. y Font, X. (2013). Corporate social responsibility in tourism small and medium enterprises evidence from Europe and Latin America. Tourism Management Perspectives, 7, 38-46.

Garay, L., Font, X. y Pereira-Moliner, J. (2017). Understanding sustainability behaviour: The relationship between information acquisition, proactivity and performance. Tourism Management, 60, 418-429

Gnotha, J. y Wang, N. (2015). Authentic knowledge and empathy in tourism. Annals of Tourism Research, 50, 170-172

Gomez, M. J. M. y Rebello, F. V. (1995) Coastal areas: processes, typologies and prospects, in Montanari, A. and Williams, A. M. (Eds.) European Tourism: Regions, Spaces and Restructuring, John Wiley and Sons, London, 111-126.

Hardeman, G., Font, X., i Nawijn, J. (2017). The power of persuasive communication to influence sustainable holiday choices: Appealing to self-benefits and norms. Tourism Management, 59, 484-493.

Hofstede, G. (1980). Culture’s consequences: International differences in work-related values. London: Sage.

IDESCAT. (consultado última vez 11 de mayo de 2020).

https://www.idescat.cat/pub/?id=aec&n=551

Ioannides, D. (1992) Tourism development agents: the Cypriot resort cycle, Annals of Tourism Research, 19, 4, 711-73

Jasper, C. R., y Waldhart, P. (2013). Employer attitudes on hiring employees with disabilities in the leisure and hospitality industry. International Journal of Contemporary Hospitality Management.

Knowles, T. y Curtis, S. (1999):” The Market Viability of European Mass Tourist Destinations. A Post stagnation life cycle analysis”, International Journal of Tourism Research, 1, pp.87-96.

Looser, S., y Wehrmeyer, W. (2015). Doing well or doing good? uwf UmweltWirtschaftsForum, 23(4), 227-240.

Mesa, J. C. P., Barranco, M. C. G., y Gómez, E. G. (2014). Cadena de suministro turística en España: un análisis de la intermediación. Cuadernos de Turismo, (34), 251-264.

Moral, M. M., Alles, M. T. F., y Franco, M. J. S. (2018). Actitudes de los gerentes de los alojamientos rurales hacia el desarrollo de un turismo sostenible. Cuadernos de Turismo, (41).

Revell, A. y Blackburn, R. (2007). The business case for sustainability? An examination of small firms in the UK’s construction and restaurant sectors. Business Strategy and the Environment, 16(6), 404–420.

Sampaio, A.; Thomas, R. y Font, X. (2012). Why are some engaged and not others? Explaining environmental engagement among small firms in tourism. International Journal of Tourism Research, 14(3), 235–249.

Schultz, P. W., Gouveia, V. V., Cameron, L. D., Tankha, G., Schmuck, P. y Frane.k, M. (2005). Values and their relationship to environmental concern and conservation behavior. Journal of Cross-Cultural Psychology, 36(4), 457–475.

Schultz, P. W. (2001). The structure of environmental concern: Concern for self, other people, and the biosphere. Journal of Environmental Psychology, 21(4), 327–339.

Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In Advances in experimental social psychology (Vol. 25, pp. 1-65). Academic Press.

Schwartz, S. H. (2012). An Overview of the Schwartz Theory of Basic Values. Online Readings in Psychology and Culture, 2(1). Recuperado de https://doi.org/10.9707/2307-0919.1116

Schwartz, S.H., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C., Ramos, A., Verkasalo, M., Lönnqvist, J.E., Demirutku, K., Dirilen-Gumus, O. y Konty, M. (2012): “Refining the theory of basic individual values”. Journal of Personality and Social Psychology, Vol.103(4), 663-688

Sheldon, P. J., y Park, S. Y. (2011). An exploratory study of corporate social responsibility in the U.S. travel industry. Journal of Travel Research, 50(4), 392–407.

Tapper, R. y Font, X. (2004). Tourism supply chains. Report of a Desk Research Project for The Travel Foundation, Leeds: Metropolitan University Leeds.

Taylor, S. y Todd, P. A. (1995). Understanding information technology usage: A test of competing models. Information systems research, 6(2), 144-176.

Uhlaner, L. M., Berent-Braun, M. M., Jeurissen, R. J., y de Wit, G. (2012). Beyond size: Predicting engagement in environmental management practices of Dutch SMEs. Journal of Business Ethics, 109(4), 411-429.

Vera, J. F., Rodríguez, I., y Capdepón, M. (2010). Reestructuración y competitividad en destinos maduros de sol y playa: la renovación de la planta hotelera de Benidorm.

Xu, X., y Gursoy, D. (2015). A conceptual framework of sustainable hospitality supply chain management. Journal of Hospitality Marketing & Management, 24(3), 229-259.

Zahra, S. A., y George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of management review, 27, 185-203.

Zientara, P., Kujawski, L., y Bohdanowicz-Godfrey, P. (2015). Corporate social responsibility and employee attitudes: evidence from a study of Polish hotel employees. Journal of Sustainable Tourism, 23(6), 859-880.