Poder, altruismo y turismo comunitario: Un estudio comparativo
DOI:
https://doi.org/10.25145/j.pasos.2016.14.058Keywords:
Social Exchange Theory, communitarian tourism, power, altruism, ethnography, free listing, GuatemalaAbstract
Residents of San Juan La Laguna and San Pedro La Laguna, two neighboring towns on the shores of Lake Atitlán, Guatemala, have followed very different trajectories of tourism development despite their close proximity. This study explores the appropriateness of Social Exchange Theory (SET) to explain residents' perceptions of the benefits and drawbacks of tourism development under two differing economic models. Findings from this mixed-methods comparative case study indicate that SET might explain exchanges in destinations following a liberal economic model, but it has limited usefulness in communitarian tourism development contexts. Findings also suggest that strong community collaboration guided by governmental and nongovernmental organizations (NGOs) can help to maintain tourism benefits locally, while at the same time preventing some of the costs of tourism development in destination communities.
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