The RIU Method: The Realities of the Destination as a Starting Point and Goal on the Road to Hotel CSR
DOI:
https://doi.org/10.25145/j.pasos.2024.22.047Keywords:
Corporate Social Responsibility, Sustainable Tourism, Social Investment, Sustainable Development, Hotel IndustryAbstract
The hotel industry, through Social Corporate Responsibility (SCR), can play an important role in mitigating the negative socioeconomic and environmental impacts of tourism. However, this is only possible when SCR is rigorous. The aim of this paper is to present the methodology developed by RIU Hotels & Resorts and the ESCP Business School (RIU Method) to ensure that the starting point of social investment projects are the realities of the destinations. To do so, we will review in detail the guiding principles of the RIU Method, from its conceptual framework to the design process and the first phases of implementation in Guanacaste (Costa Rica). This will allow us to explain the origin and foundations of an applied model that, although susceptible to greater homogenisation and systematization (especially in terms of impact indicators) opens the way towards a SCR hotel at the service of the sustainable development of destinations.
Downloads
References
- Altamira Vega, R. y Muñoz Vivas, X. (2007). El turismo como motor de crecimiento económico. Anuario Jurídico y Económico Escurialense, XL, 677-710. https://dialnet.unirioja.es/servlet/articulo?codigo=2267966
- Anderson, A. A. (2009). The Community Builder’s Approach to Theory of Change. A Practical Guide to Theory Development. The Aspen Institute. https://www.theoryofchange.org/pdf/TOC_fac_guide.pdf
- Beal, D., Eccles, R., Hansel, G., Lesser, R, Unnikrishnan, S., Woods, W. y Young, D. (2017). Total Societal Impact. New Lens for Strategy. Boston Consulting Group. https://media- publications.bcg.com/BCG-Total-Societal-Impact-Oct-2017.pdf
- De Souza, C. A., Gonçalves Gandara, J. M. y Font, X. (2018). Fatores estruturais e organizacionais dos resorts que podem influenciar a RSE. PASOS. Revista de Turismo y Patrimonio Cultural, 16 (1), 147-160. https://doi.org/10.25145/j.pasos.2018.16.010
- Hehenberger, L., Harling, A.M., y Scholten, P. (2015). A Practical Guide to Measuring and Managing Impact. European Venture Philanthropy Association. https://www.evpa.ngo/sites/www.evpa.ngo/files/publications/IMM_Guide_2015_EN.pdf
- Matthew, P. y M., N.P. (2022). Sustainable tourism development: discerning the impact of responsible tourism on community well-being. Journal of Hospitality and Tourism Insights, 5 (5), 987-1001. https://www.emerald.com/insight/content/doi/10.1108/JHTI-02-2021-0052/full/html
- Ministerio de Asuntos Exteriores (MAE) (2001). Metodología de Evaluación de la Cooperación Española II. Ministerio de Asuntos Exteriores, Secretaría de Estado para la Cooperación y para Iberoamérica. https://www.aecid.es/Centro-Documentacion/Documentos/Evaluaci%C3%B3n/Metodologia2.pdf
- Ministerio de Asuntos Exteriores (MAE) - Secretaría de Estado de Cooperación Internacional y para Iberoamérica (SECIPI) (1998). Metodología de evaluación de la Cooperación Española. Ministerio de Asuntos Exteriores, Secretaría de Estado para la Cooperación y para Iberoamérica. https://www.aecid.es/Centro-Documentacion/Documentos/Evaluaci%C3%B3n/Metodologia1.pdf
- Mohajeri, K., Nayeri, M.D. y Mashhadi, M.M. (2009). A Model for Stakeholder-Oriented Benchmarking Process. Journal of Applied Sciences, 9 (2), 237-247. https://scialert.net/abstract/?doi=jas.2009.237.247
- Navarrete, L. (26 agosto 2019). Nueva Clínica en Artola de Carrillo Estará Enfocada en la Atención de los Niños. Primero en Noticias. https://primeroennoticias.com/2019/08/26/clinica-artola-de- carrillo-estara-enfocada-atencion-de-los-ninos/
- Pozo, H. y Tachizara, T. (2012). Responsabilidade social corporativa e marketing social: um estudo exploratório em empresas para o fortalecimento do turismo na região da baixada santista (São Paulo/BR). PASOS. Revista de Turismo y Patrimonio Cultural, 10 (3), 357-368. https://doi.org/10.25145/j.pasos.2012.10.041
- Practical Concepts, Inc. (1979). The Logical Framework. A Manager’s Guide to Scientific Approach to Design and Evaluation. U.S. Agency for International Development (USAID). https://www.usaid.gov/sites/default/files/documents/1865/The-Logical-Framework-A-Managers- Guide.pdf
- Programa de las Naciones Unidas para el Desarrollo (PNUD) - Costa Rica (2014). I-2014 Reducir la pobreza en Costa Rica es posible: Propuestas para la acción. Serie Cuadernos de Desarrollo Humano. Programa de las Naciones Unidas para el Desarrollo. http://www.asamblea.go.cr/sd/PublishingImages/11-11-2014/Cuadernos%20PNUD%20POBREZA.pdf
- Ramírez Montoya, M. y García Peñalvo, F. (2018). Co-creación e innovación abierta: Revisión sistemática de literatura. Comunicar. Media Education Research Journal, XXVI (54), 9-18. https://www.scipedia.com/public/Ramirez-Montoya_Garcia-Penalvo_2018a
- Sarabia Sánchez, F. J. (2013). Métodos de investigación social y de la empresa. Ediciones Pirámide. THE Cabinet Office (2009). A Guide to Social Return on Investment (SROI). Society Media. https://neweconomics.org/uploads/files/aff3779953c5b88d53_cpm6v3v71.pdf
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Lola Herrero Amo, Adriana Hurtado Jarandilla
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
I confirm that the work is original (of my/our authorship), and that it will not be submitted to other journals or publications until the final resolution of the review process in PASOS, RTPC.
I authorize the publication of my work by PASOS, PSTN of free and open access in any of the formats that I deem appropriate, for an indefinite period of time and as a non-remunerated collaboration.
Likewise, the author(s) understands that the published work may be linked or deposited on any server or included in other publications (republication), provided that the new place and/or new edition references the original publication and acknowledges the authorship and copyright ownership of PASOS RTPC publications.
Authors understand that a plagiarism-self-plagiarism check will be performed, and the article may be removed at any time from the editorial flow.
