Enogastronomic routes: the Ribeiro route

Abstract

The conservation of customs and gastronomic tradition facilitate the configuration of enogastronomics routes, observing a growing trend of these routes as driving forces in rural areas. In this way, gastronomy, as a heritage resource, enhances the economic development of rural areas, through tourist demand, adding value to the quality tourist offer. This study analyzes the impact of these routes on the tourism system of the Comarca do Ribeiro. The exceptional nature of the geographical space is complemented by unique and differentiated products, endorsed by Designations of Origin (DOs), Protected Geographical Indications (PGIs) and "Regulatory Councils", which are in charge of its normative defense, protection, differentiation and strengthening before the consumers, interest groups and society as a whole. Based on these complementary characterizations of food and wine routes, we will elaborate and identify their strategic profile, as well as a competitive analysis of the route, from the tourist point of view.