Tourism Competition and Strategies: the coherence between models
DOI:
https://doi.org/10.25145/j.pasos.2008.06.010Keywords:
strategies, touristic models, tourist competitionAbstract
In the book by the author Antonio Francés (2003) called Tourism: competitiveness and strategy, the competitivity of tourism between three destinations located in the Caribbean is analyzed, that is: Dominican Republic, Cuba and Venezuela, applying the Balanced Scorecard model, Kaplan and Norton, (1996) using the following factors: tourist attractions, visitor experience and satisfaction, hotel room offer factor, average tourist package price for the European market and a deterrent factor that has to do with problems in the social environment or context. Each factor presents a data rescued from a source and that data is then normalized, that is to say they are carried to proportions or percentages when comparing the data for a destination with the data of a destination considered the best in terms of scores.Downloads
References
Kaplan, Robert y David Norton 1996 Tha balanced scorecard. Cambridge, Mass. Hartar Bussiness School Press.
Francés, Antonio 2003 Turismo: competitividad y estrategia. Caracas, Ediciones IESA. THR
Plan de Marketing Turístico de Venezuela. Barcelona. THR.
Caribbean Tourist Organization (CTO) 2002 Corporación de Turismo de Venezuela (CORPOTURISMO) varios años, boletines estadísticos. Caracas. Mimeografiados.
Dyer, Robert y Forman Ernest 1991 An Anakytic Approach To Marketing Decisions. New Jersey, Prentice Hall. Travel Industry Monitor varios años
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