Web site and communications environment: an analysis of the usability of web sites of Con- vention & Visitors Bureau of Santa Catarina.

Authors

  • Adriana Gomes de Moraes

DOI:

https://doi.org/10.25145/j.pasos.2011.09.005

Keywords:

Web site, Convention & visitors Bureau, Usability

Abstract

Aware that quality information is essential for any organization, which means that there must be information systems easier to use. For this need for quality information and good usability makes the User Interface fundamental part of information systems. Therefore the aim of this study was to analyze the usability of web sites of the Convention & Visitors Bureau belonging to the State of Santa Catarina. The method used in this study was to examine the content by using the following criteria: objective, accessibility, branding, content, information architecture, hypermedia, navigabi- lity. This analysis found that web sites should seek to better match the ergonomic recommendations.

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Author Biography

Adriana Gomes de Moraes

Mestre em Turismo e Hoteleria

References

Barreto, Aldo de Albuquerque. 1998 . Mudança estrutural no fluxo do conhecimento: a comunicação eletrônica. Ci. Inf., Brasília, v. 27, n. 2, p.122-127, maio/ago.

Bardin, Laurence. 1997 Analise de conteúdo. Lisboa: Edições 70.

Confederação brasileira de convention & visitors bureau. Disponível em: < http://www.fbcvb.org.br> Acesso em: 10/10/2009.

Cooper Chris et al. 2001 Turismo princípios e prática. Trad. Roberto Cataldo Costa. 2. edição. Por- to Alegre:Bookman.

Goeldner, Charles;Ritchie,J.R.Brent; Mcitosh, Robert W. 2002 Turismo: Princípios, práticas e filo- sofias. Trad. Roberto Cataldo Costa. 8a ed. Porto Alegre: Bookman. Pesquisa mercadológica estudo da demanda turística estado de santa Catarina / Estimativa para janeiro e fevereiro sinopse comparativa2007, 2008 e 2009 janeiro/fevereiro. Disponível em: < http://www. santur.sc.gov.br > Acesso em:/11/2009.

Porter, Michael. 1999 Competição- Estratégias competitivas essenciais. Trad. Afonso Celso Cunha Serra. Rio de Janeiro: Campus.

Silva, Cinara e; ramos, Liliani Beatriz . 1999.Análise Ergonômica de um Ambiente de Comunicação via Web.Floriano- polispaços bem como imagens; Fazer uso de outras ferramentas

Published

2011-01-18

How to Cite

Gomes de Moraes, A. (2011). Web site and communications environment: an analysis of the usability of web sites of Con- vention & Visitors Bureau of Santa Catarina. PASOS Revista De Turismo Y Patrimonio Cultural, 9(1), 47–56. https://doi.org/10.25145/j.pasos.2011.09.005

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Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)