Savouring Peru through Tourists' Profiles: An Artificial Neural Networks Perspective

Franklin Cordova-Buiza; Miguel Ángel Solano-Sánchez; Lucía Castaño-Prieto; Tomás López-Guzmán

doi:10.25145/j.pasos.2027.25.012

Autores/as

Franklin Cordova-Buiza Universidad Privada del Norte
Miguel Ángel Solano-Sánchez Universidad de Córdoba
Lucía Castaño-Prieto Universidad de Córdoba https://orcid.org/0000-0002-6440-2506
Tomás López-Guzmán Universidad de Córdoba, afiliación secundaria: Instituto Andaluz de Investigación e Innovación en Turismo (IATUR https://orcid.org/0000-0001-8800-8223

DOI:

https://doi.org/10.25145/j.pasos.2027.25.012

Palabras clave:

turismo gastronómico, comportamiento del turista, segmentación de mercado, redes neuronales artificiales, Perú

Resumen

El objetivo de esta investigación es determinar las variaciones que se producen en diferentes constructos sobre la importancia de la gastronomía —motivación para viajar, intención de visitar destinos concretos, aspectos y experiencias gastronómicas, y emociones— según el perfil sociodemográfico de los turistas (edad, género, estudios universitarios e ingresos). A partir de 1.042 cuestionarios válidos, se desarrolló una red neuronal artificial empleando las características del perfil sociodemográfico como variables de entrada. Este enfoque resulta útil para el desarrollo de productos y servicios adaptados a turistas interesados en gastronomía. Los resultados muestran que la edad es la variable más influyente en el modelo, siendo los turistas más jóvenes quienes atribuyen valores más elevados a los constructos analizados. Estos hallazgos contribuyen a la investigación sobre turismo gastronómico en Perú y ofrecen orientaciones prácticas para la segmentación de mercado y la gestión de destinos turísticos.

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Revisores/as por pares

2

2,4

Perfil evaluadores/as N/D

Declaraciones de autoría

Disponibilidad de datos

N/D

16%

Financiación externa

No

32%

Conflictos de intereses

N/D

11%

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Artículos aceptados

55%

33%

Días para la publicación

187

145

Indexado en

DOAJ
GS
L
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Editor y equipo editorial: Perfiles
Sociedad académica: PASOS. Revista de Turismo y Patrimonio Cultural
Editorial: Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

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