Satisfacción, motivación, lealtad y segmentación de los turistas en las ciudades del Patrimonio Mundial

Tomás López-Guzmán; Jesús Claudio Pérez Gálvez; Guzmán Antonio Muñoz-Fernández

doi:10.25145/j.pasos.2018.16.005

Autores/as

Tomás López-Guzmán http://orcid.org/0000-0002-9687-5156
Jesús Claudio Pérez Gálvez
Guzmán Antonio Muñoz-Fernández

DOI:

https://doi.org/10.25145/j.pasos.2018.16.005

Palabras clave:

Motivation, Segmentation, Satisfaction, Loyalty, Cordoba, Spain

Resumen

This paper presents research that deals with the study of the motivation, satisfaction and loyalty of tourists visiting the city of Cordoba, Spain, a World Heritage Site. For this, the results of a study carried out on tourists during their stay in the city are presented. The study identifies two motivational dimensions in connection with the visit: one cultural and the other multi-motivational, which includes a variety of reasons such as gastronomy and pleasure-seeking. Additionally, also analysed in this research is how the motivation for visiting the city leads to tourists having greater satisfaction with their visit and more loyalty to that tourist destination.

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