Satisfacción, motivación, lealtad y segmentación de los turistas en las ciudades del Patrimonio Mundial
DOI:
https://doi.org/10.25145/j.pasos.2018.16.005Keywords:
motivación, segmentación, satisfaccion, lealtad, cordoba, españaAbstract
Este artículo presenta los resultados de una investigación sobre la motivación, la satisfacción y la lealtad de los turistas que visitan la ciudad de Córdoba (España), reconocida como Patrimonio de la Humanidad. Los resultados procedente de un trabajo de campo consistente en la realización de encuestas a los turistas mientras que se encontraban en la ciudad. La investigación identifica dos dimensiones motivacionales en relación con la visita: una cultural y otra multi-motivacional, que incluye una variedad de razonas como la gastronomía o la búsqueda de desconectar con lo cotidiano. Asimismo, también se analiza en esta investigación como la motivación para la visitar la ciudad está relacionada con la satisfacción con la visita y con la lealtad al destino turístico.
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