Satisfação, motivação, lealdade e segmentação dos turistas nas cidades Património Mundial
DOI:
https://doi.org/10.25145/j.pasos.2018.16.005Palavras-chave:
motivação, segmentação, satisfação, fidelidade, cordoba, españaResumo
Este artigo apresenta os resultados de uma pesquisa sobre a motivação, satisfação e lealdade dos turistas que visitam a cidade de Córdoba (Espanha), reconhecida como Património Mundial. Os resultados vêm de um trabalho de campo que consiste em pesquisas para turistas enquanto eles estavam na cidade. A pesquisa identifica duas dimensões motivacionais em relação à visita: uma cultural e outra multimotiva, que inclui uma variedade de razões como a gastronomia ou a busca de desconexão com o cotidiano. Esta pesquisa também analisa como a motivação para visitar a cidade está relacionada com a satisfação com a visita e a fidelidade ao destino turístico.
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Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
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Os autores entendem que uma verificação de plágio autoplágio será realizada, e o artigo poderá ser removido a qualquer momento do fluxo editorial.
