The Ambiguous Image of Linz: Linz09 – European Capital of Culture

Elitza Iordanova-KrastevA; Eugenia Wickens; Ali Bakir

doi:10.25145/j.pasos.2010.08.035

Autores/as

Elitza Iordanova-KrastevA
Eugenia Wickens
Ali Bakir

DOI:

https://doi.org/10.25145/j.pasos.2010.08.035

Palabras clave:

Imagen de destino, Linz, Capital Europea de la cultura, Cognitiva, Afectiva

Resumen

La importancia de la imagen del destino ha sido reconocida debido a su efecto significativo en las intenciones de comportamiento de los turistas. Como tal, los esfuerzos dirigidos a crear o mejorar la imagen del destino son críticos para el éxito del desarrollo del destino turístico. Una condición impor- tante para la mejora eficaz de la imagen y la promoción a largo plazo es el conocimento de las percep- ciones de los turistas y los atributos de la imagen del destino. Este artículo exploratorio, pretende obtener perspectivas sobre este punto y provocar discusiones, contrastando la imagen proyectada de Linz como destino turístico promovida por sus responsables de política turística, y la imagen de Linz percibida por los turistas potenciales, según el contexto de la iniciativa Europea “Capital Europea de la Cultura” 2009. Este artículo yuxtapone las conclusiones de una encuesta de control de la imagen de Linz dirigida por los responsables de política turística, con los resultados obtenidos a través de un estudio exploratorio llevado a cabo para este estudio. Este ultimo ha sido diseñado para capturar los componentes de la ima- gen de Linz a través de una muestra de conveniencia de turistas potenciales de Linz, tanto nacionales como internacionales.

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Biografía del autor/a

Elitza Iordanova-KrastevA

Ph.D candidate, Buckinghamshire New University

Eugenia Wickens

Professors, Buckinghamshire New University.

Ali Bakir

Professors, Buckinghamshire New University.

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