The Ambiguous Image of Linz: Linz09 – European Capital of Culture

Elitza Iordanova-KrastevA; Eugenia Wickens; Ali Bakir

doi:10.25145/j.pasos.2010.08.035

Autores

Elitza Iordanova-KrastevA
Eugenia Wickens
Ali Bakir

DOI:

https://doi.org/10.25145/j.pasos.2010.08.035

Palavras-chave:

Destacamento, Imagem, Linz, Capital Europeia da Cultura

Resumo

A importância da imagem de destino é amplamente reconhecida pelo seu efeito significativo sobre as intenções comportamentais dos turistas. Como tal, os esforços para construir e/ou melhorar as imagens de destino são fundamentais para o sucesso do desenvolvimento do turismo de destino. Um pré-requisito importante para a melhoria e promoção bem sucedidas da imagem do destino a longo prazo é o conhecimento dos turistas’ percepções dos atributos da imagem do destino. Este artigo exploratório procura obter alguma visão sobre este par- conhecimento estruturado e provocar debates contrastando a imagem projectada de Linz como destino turístico promovida pelos seus decisores políticos com a imagem que os potenciais turistas de Linz têm no contexto da iniciativa europeia, “Capital Cultural da Europa” 2009. O artigo justapõe os re- sultos da pesquisa de monitoramento de imagem de Linz realizada por seus formuladores com os de uma pesquisa exploratória realizada para este estudo. O último foi projetado para capturar os componentes de imagem de Linz realizada por uma amostra conveniente de turistas potenciais nacionais e estrangeiros para Linz.

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Biografia do Autor

Elitza Iordanova-KrastevA

Ph.D candidate, Buckinghamshire New University

Eugenia Wickens

Professors, Buckinghamshire New University.

Ali Bakir

Professors, Buckinghamshire New University.

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