Una visión global de la industria hotelera en Estambul

  • Maria D. Alvarez
  • Burçin Hatipoğlu
  • Kıvanç İnelmen
  • Dilek Ünalan
Palabras clave: Industria hotelera, Rendimiento de los hoteles, Competitividad de los hoteles

Resumen

El rendimiento de las empresas en los destinos turísticos gana importancia con el esfuerzo que realizan estos lugares por volverse más competitivos y atraer visitantes y turistas. A pesar de la necesidad de investigaciones en esta área, hasta la fecha no se ha llevado a cabo ningún trabajo que analice la industria hotelera en un destino desde una perspectiva amplia, ya que la mayoría de los estudios se centran en un área específica de la organización y su relación con el rendimiento del hotel. Por lo tanto, este estudio tiene como objetivo ofrecer una visión completa de la industria hotelera en Estambul. Por otra parte, la investigación también tratará de establecer un instrumento de recogida de datos estándar que se pueda utilizar en el futuro como herramienta de evaluación comparativa. La investigación se llevará a cabo desde diferentes perspectivas que incluyen prácticas de gestión, medi- das de rendimiento financiero, indicadores operacionales, perfil y actitudes de los empleados, perfil y satisfacción de los clientes, prácticas medioambientales y uso e inversión en tecnología. Además el estudio trata de deter-minar los factores más importantes que afectan al rendimiento de los hoteles y explorar la relación entre las diferentes variables incluidas.

Biografía del autor/a

Maria D. Alvarez

Dpt. of Tourism Administration, Boğaziçi University

Burçin Hatipoğlu

Dpt. of Tourism Administration, Boğaziçi University

Kıvanç İnelmen

Dpt. of Tourism Administration, Boğaziçi University

Dilek Ünalan

Dpt. of Tourism Administration, Boğaziçi University

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Publicado
2012-04-15
Cómo citar
Alvarez, M., Hatipoğlu, B., İnelmen, K., & Ünalan, D. (2012). Una visión global de la industria hotelera en Estambul. PASOS Revista De Turismo Y Patrimonio Cultural, 10(2), 85-90. https://doi.org/10.25145/j.pasos.2012.10.030