Variables predictoras de la intención de hospedarse en eco-hoteles

Judith Cavazos-Arroyo; Aurora Irma Máynez-Guaderrama; Dorian  Capote-Hernández

doi:10.25145/j.pasos.2025.23.072

Autores

Judith Cavazos-Arroyo Universidad Popular Autónoma del Estado de Puebla https://orcid.org/0000-0002-6258-289X
Aurora Irma Máynez-Guaderrama Instituto de Ingeniería y Tecnología, Universidad Autónoma de Ciudad Juárez https://orcid.org/0000-0001-8174-3807
Dorian Capote-Hernández Universidad Popular Autónoma del Estado de Puebla https://orcid.org/0009-0001-6586-2854

DOI:

https://doi.org/10.25145/j.pasos.2025.23.072

Palavras-chave:

atitude, controlo comportamental percebido, normas subjetivas, intenção de se hospedar, geração , modelo de equações estruturais

Resumo

Embora a procura por serviços turísticos pró-ambientais tenha aumentado, é difícil prever o comportamento de compra de reservas em hotéis ecológicos. Em profissionais millennials mexicanos que gostam de viajar, analisou-se a influência da atitude, do controlo comportamental percebido e das normas subjetivas sobre a intenção de se hospedar em hotéis ecológicos, e avaliou-se a importância-desempenho de cada variável preditiva sobre a variável resultado. Foi desenvolvida uma investigação quantitativa, explicativa e transversal e uma amostragem não probabilística por conveniência em 385 pessoas. As informações foram analisadas com um modelo de equações estruturais PLS e com uma matriz de importância-desempenho. Os resultados mostraram que as três variáveis influenciam positivamente a intenção de se hospedar em hotéis ecológicos, destacando o efeito das normas subjetivas, particularmente na crença do sujeito de que seus referências sociais, cuja opinião ele valoriza e considera importante, se hospedarão em hotéis ecológicos quando viajarem.

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Biografia do Autor

Aurora Irma Máynez-Guaderrama, Instituto de Ingeniería y Tecnología, Universidad Autónoma de Ciudad Juárez

Profesora Investigadora en el Instituto de Ingeniería y Tecnología de la Universidad Autónoma de Ciudad Juárez

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