Variables predictoras de la intención de hospedarse en eco-hoteles

Judith Cavazos-Arroyo; Aurora Irma Máynez-Guaderrama; Dorian  Capote-Hernández

doi:10.25145/j.pasos.2025.23.072

Authors

Judith Cavazos-Arroyo Universidad Popular Autónoma del Estado de Puebla https://orcid.org/0000-0002-6258-289X
Aurora Irma Máynez-Guaderrama Instituto de Ingeniería y Tecnología, Universidad Autónoma de Ciudad Juárez https://orcid.org/0000-0001-8174-3807
Dorian Capote-Hernández Universidad Popular Autónoma del Estado de Puebla https://orcid.org/0009-0001-6586-2854

DOI:

https://doi.org/10.25145/j.pasos.2025.23.072

Keywords:

Attitude, perceived behavioral control, subjective norms, intention to stay, millennial, structural equation model

Abstract

Although the demand for pro-environmental tourism services has increased, it is difficult to predict the purchase behavior of green hotel reservations. We analyzed the influence of attitude, perceived behavioral control and subjective norms on the intention to stay in eco-hotels among Mexican millennial professionals who like traveling, and assessed the importance-performance of each predictor variable on the resulting variable. A quantitative, explanatory, cross-sectional research and a non-probabilistic convenience sample of 385 people was conducted. We analyzed the information with a PLS structural equation model and an importance-performance matrix. The results revealed that all three variables positively influence the intention to stay in eco-hotels, emphasizing the effect of subjective norms, particularly regarding the subject's belief that their social referents, whose opinion is valued and important, will stay in eco-hotels when they travel.

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Editor & editorial board: profiles
Academic society: PASOS. Revista de Turismo y Patrimonio Cultural
Publisher: Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

Author Biography

Aurora Irma Máynez-Guaderrama, Instituto de Ingeniería y Tecnología, Universidad Autónoma de Ciudad Juárez

Profesora Investigadora en el Instituto de Ingeniería y Tecnología de la Universidad Autónoma de Ciudad Juárez

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