Uma análise do efeito da percepção da justiça de preços no comportamento do consumidor no processo de reserva online de hotéis
DOI:
https://doi.org/10.25145/j.pasos.2015.13.058Palavras-chave:
Percepção da justiça, preços, satisfação, lealdade, confiança na decisão.Resumo
A percepção da justiça desempenha um papel muito importante na tomada de decisões dos consumidores. A situação económica de muitas famílias torna a percepção da justiça de preços crucial no comportamento de compra. Esta situação não é estranha a um sector tão importante como o do turismo, e especificamente às reservas hoteleiras. Este artigo considera a reserva de um hotel online a fim de analisar as consequências no comportamento de compra que derivam da percepção de justiça de preços. Estas consequências tornam-se evidentes a longo prazo quando a situação é irreversível, pelo que os vendedores devem estar cientes delas, de modo a estarem cientes dos efeitos que, considerando os seus preços como injustos, podem ter.
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Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
Da mesma forma, o(s) autor(es) entende(m) que o trabalho publicado pode ser vinculado ou depositado em qualquer servidor ou incluído em outras publicações (republicação), desde que o novo local e/ou a nova edição façam referência à publicação original e reconheçam a autoria e propriedade de direitos autorais das publicações PASOS RTPC.
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