Gender, Crisis and Future Social Responsibility: Micro-entrepreneurs in the Tourism Sector in Peru

Julianna Ramirez Lozano; Kelly  Rojas Valdez; Juan Carlos Sosa-Varela

doi:10.25145/j.pasos.2026.24.063

Autores

Julianna Ramirez Lozano Pontificia Universidad Catolica del Perú and CENTRUM Catolica Graduate Business School https://orcid.org/0000-0001-8749-6915
Kelly Rojas Valdez Pontificia Universidad Catolica del Perú and CENTRUM Catolica Graduate Business School https://orcid.org/0000-0002-4866-1671
Juan Carlos Sosa-Varela Universidad Ana G. Mendez. Gurabo Campus

DOI:

https://doi.org/10.25145/j.pasos.2026.24.063

Palavras-chave:

microempresa, Cusco, economia emergente, responsabilidade social, empresarial

Resumo

This study explores the intersection of gender and social responsibility (SR) within micro-entrepreneurship in the tourism sector of Peru. It examines how male and female entrepreneurs perceive and implement SR, particularly during times of crisis, across its economic, social, and environmental dimensions. This exploratory research adopts a quantitative approach. The authors collected and analysed surveys administered to participants from the tourism sector, all of whom were micro-entrepreneurs enrolled in a tourism training programme. The key findings indicate that social responsibility was considered important despite the challenges faced, and that SR activities contributed positively to businesses and the local environment. No significant differences were observed between men and women in their approach to SR. This study contributes to expanding the existing body of knowledge on SR in times of crisis in the tourism industry, through a gender lens and within a Latin American context.

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##plugins.generic.pfl.academicSociety##: PASOS. Revista de Turismo y Patrimonio Cultural
##plugins.generic.pfl.publisher##: Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

Biografia do Autor

Kelly Rojas Valdez, Pontificia Universidad Catolica del Perú and CENTRUM Catolica Graduate Business School

Mestrado em Administração Estratégica de Empresas pela CENTRUM PUCP Business School. Mestrado Internacional em Liderança pela EADA Business School da Espanha. Licenciada em Administração Hoteleira pela Universidade San Ignacio de Loyola. Participante do Globall Colloquium na Harvard Business School, Boston-EUA. Membro da The International Honor Society Beta Gamma Sigma. Mais de quinze anos de experiência em produção, marketing, recursos humanos, operações e logística em empresas de serviços e produção, tanto a nível nacional como internacional. Consultora, formadora e docente na CENTRUM PUCP. Atitude dinâmica, otimista, inovadora, responsável, com visão de longo prazo, orientada para a otimização de resultados. Desenvolve workshops de crescimento pessoal, mentoria e RS.

Juan Carlos Sosa-Varela, Universidad Ana G. Mendez. Gurabo Campus

mbia, Universidade do Pacífico, Universidade de Porto Rico, Escola de Organização Industrial de Madrid e Escola de Negócios da Universidade de Colima, no México. A experiência em investigação e consultoria do Dr. Sosa é em Marketing Global, Estratégias de Marketing Regional e Estratégias de Marketing. Os seus artigos foram publicados em várias revistas académicas e profissionais. Ele também contribuiu com capítulos de livros sobre Marketing Internacional e Desenvolvimento de Clusters e fez inúmeras apresentações para grupos académicos e empresariais em todo o mundo, incluindo México, França, Espanha, Países Baixos, Noruega, Costa Rica, Colômbia, República Dominicana, Equador, Peru, Chile, Canadá e Estados Unidos.

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