Aumento de las temperaturas globales y turismo: Descifrando la tendencia de las «vacaciones frescas» en destinos nórdicos

Jorge Rivera García; Asunción Fernández-Villarán Ara; Ricardo Pastor Ruiz

doi:10.25145/j.pasos.2026.24.008

Autores

Jorge Rivera García Universitat Oberta de Catalunya. UOC https://orcid.org/0000-0003-1868-647X
Asunción Fernández-Villarán Ara Universidad de Deusto https://orcid.org/0000-0002-2647-8526
Ricardo Pastor Ruiz Universidad Internacional de La Rioja. UNIR https://orcid.org/0000-0002-9302-7792

DOI:

https://doi.org/10.25145/j.pasos.2026.24.008

Palavras-chave:

Coolcation, DMO, Aumento das temperaturas globais, Destinos nórdicos, Quadro de compreensão

Resumo

O clima tem um impacto significativo no turismo, influenciando as escolhas de destinos e atividades. À medida que as temperaturas globais aumentam, os climas mais frescos estão a tornar-se alternativas atraentes, levando à tendência das «férias frescas», que aborda os desafios das alterações climáticas. O objetivo é explorar e definir o novo termo «coolcation», identificando as suas características, implicações e impacto potencial na indústria do turismo através de um projeto de investigação qualitativa. Este estudo explora como as organizações de marketing de destinos (DMO) de diferentes destinos nórdicos interpretam o conceito de coolcation. O principal método de recolha consistirá em entrevistas semiestruturadas com representantes das organizações de gestão de destinos (DMO) dos destinos nórdicos. O aumento da coolcation apresenta oportunidades e desafios. Abre novos caminhos para o turismo em climas mais frios, potencialmente impulsionando as economias locais. Por outro lado, pode pressionar as infraestruturas locais e os recursos naturais. Por esta razão, as DMOs concordam que é crucial promover práticas de turismo responsável para garantir a sustentabilidade destes destinos.

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Biografia do Autor

Jorge Rivera García, Universitat Oberta de Catalunya. UOC

Jordi Rivera García, Doctorando en Turismo por la Universitat Oberta de Catalunya (UOC), Máster Universitario en Turismo Sostenible y TIC, así como Graduado en ADE por la misma institución y Diplomado en Turismo por la Universitat de Girona. Su vida laboral ha estado casi siempre ligada a la intermediación turística en diferentes modalidades de agencias, desde el segmento MICE al vacacional. Tras su paso de 17 años por el tour operador líder en los grandes viajes de España, Catai Tours, como director del Dpto. de Media Distancia se ha embarcado en el último año en un novedoso y gran proyecto que busca reducir la brecha entre la intermediación turística y la sostenibilidad en nuestro mercado. Durante sus más de 25 años de vida laboral participa con frecuencia en congresos, ferias y workshops alrededor del mundo. Actualmente es director de producto y de sostenibilidad de ICARION, mayorista de gran viaje del grupo W2M.

Asunción Fernández-Villarán Ara, Universidad de Deusto

Asunción Fernández-Villarán Ara es licenciada en CC. EE. y Empresariales y doctora en CC.EE. y Empresariales (Gestión Avanzada) por la Universidad de Deusto. Actualmente es profesora titular en la Universidad de Deusto, donde imparte docencia en el campus de Bilbao. Su actividad docente se concentra en el Grado en Turismo y en el Grado en Lenguas Modernas y Gestión. Concretamente imparte las siguientes asignaturas, en Grado: Economía y organización de empresas, Marketing turístico digital y Análisis Contable. En los últimos años ha estado trabajando en la gestión y organización de empresas y destinos turísticos; intermediación turística; el turismo para todos; y en la innovación en el turismo.

Ricardo Pastor Ruiz, Universidad Internacional de La Rioja. UNIR

Ricardo Pastor, Doctor en Turismo por la Escuela Internacional de Doctorado de la
Universidad Rey Juan Carlos perteneciente a la Red Intur y acreditado como por ANECA
como Profesor Ayudante Doctor, Profesor Contratado Doctor y Profesor de Universidad
Privada. Ha sido profesor del Grado de Turismo de la Universidad de Deusto desde 2007
a 2020 y de las Universidades Antonio de Nebrija y Universidad Europea de Canarias.
Actualmente es profesor del Máster de Profesorado, Master de Docencia Universitaria de
la Universidad Internacional de la Rioja (UNIR) Y master Universario en Innovación en turismo.
Tutor de trabajos fin de máster (TFM) y miembro de Tribunales. Ha participado en
congresos y ha publicado diferentes libros y artículos relacionados con la intermediación,
la sostenibilidad, el turismo rural, etc. Desde 1996 colabora con las agencias de viajes
y Tour Operadores habiendo trabajado para algunas de las marcas más prestigiosas
del sector.

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