El valor social como factor estratégico en la gestión patrimonial y turística: El caso del sitio patrimonio de la humanidad Cueva de Altamira (España)

Eva Parga Dans; Pablo Alonso González; Raimundo Otero Enríquez; David Barreiro; Felipe Criado Boado

doi:10.25145/j.pasos.2021.19.044

Autores

Eva Parga Dans Instituto de Productos Naturales y Agrobiología (IPNA-CSIC) https://orcid.org/0000-0002-0095-2963
Pablo Alonso González Instituto de Ciencias del Patrimonio (Incipit-CSIC) https://orcid.org/0000-0002-5964-0489
Raimundo Otero Enríquez Universidade da Coruña https://orcid.org/0000-0002-8074-3765
David Barreiro Instituto de Ciencias del Patrimonio (Incipit-CSIC)
Felipe Criado Boado Instituto de Ciencias del Patrimonio (Incipit-CSIC) https://orcid.org/0000-0003-4235-706X

DOI:

https://doi.org/10.25145/j.pasos.2021.19.044

Palavras-chave:

Valor social, Altamira Património Mundial, Turismo Cultural, Preservação do Património, Perspectiva comunitária, Destino turístico

Resumo

A dimensão social do valor tornou-se uma pedra angular do debate sobre a conservação, gestão e sustentabilidade do turismo em relação ao património cultural. Este artigo examina o papel do valor social na gestão do património e na promoção do turismo através do caso da Caverna de Altamira como Património Mundial da UNESCO, analisando as perspectivas dos não-peritos na gestão do património. Para tal, foram realizados dois inquéritos, um dirigido aos visitantes (1047 questionários válidos), e outro à população espanhola como comunidade de acolhimento (1000 questionários válidos). Os resultados mostram como estes agentes interpretam a existência, o valor estético, económico e legado de formas que divergem das dos peritos, aprofundando a complexa relação entre promoção e preservação do património, e alargando o debate sobre como o valor social pode contribuir para reforçar a imagem internacional e nacional dos destinos do património no futuro incerto do mercado global do turismo.

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