El valor social como factor estratégico en la gestión patrimonial y turística: El caso del sitio patrimonio de la humanidad Cueva de Altamira (España)

Eva Parga Dans; Pablo Alonso González; Raimundo Otero Enríquez; David Barreiro; Felipe Criado Boado

doi:10.25145/j.pasos.2021.19.044

Authors

Eva Parga Dans Instituto de Productos Naturales y Agrobiología (IPNA-CSIC) https://orcid.org/0000-0002-0095-2963
Pablo Alonso González Instituto de Ciencias del Patrimonio (Incipit-CSIC) https://orcid.org/0000-0002-5964-0489
Raimundo Otero Enríquez Universidade da Coruña https://orcid.org/0000-0002-8074-3765
David Barreiro Instituto de Ciencias del Patrimonio (Incipit-CSIC)
Felipe Criado Boado Instituto de Ciencias del Patrimonio (Incipit-CSIC) https://orcid.org/0000-0003-4235-706X

DOI:

https://doi.org/10.25145/j.pasos.2021.19.044

Keywords:

Social value, Altamira World Heritage Site, Heritage Tourism , Heritage preservation, Stakeholders perspective, Tourism destination

Abstract

The social dimension of value has become a cornerstone of the debate about tourism conservation, management and sustainability in relation to cultural heritage. This article examines the role of social value in heritage management and tourism promotion through the case of the Altamira Cave as a UNESCO World Heritage site by analysing the perspectives of non-expert actors in heritage management. To do this, two surveys were conducted, one aimed at visitors (1047 valid questionnaires) and the other at the Spanish population at large as the host community (1000 valid questionnaires). The results show how these agents interpret the existence, aesthetic, economic and legacy value in ways that differ from those of the experts, deepening the complex relationship between heritage promotion and preservation, and broadening the debate on how social value can contribute to strengthen the international and national image of heritage destinations in the face of the uncertain future of the global tourism market.

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