Wineries' Involvement in Promoting Tourism Online: The Case of Texas

Leslie Rasch; Ulrike Gretzel

doi:10.25145/j.pasos.2008.06.024

Autores

Leslie Rasch
Ulrike Gretzel

DOI:

https://doi.org/10.25145/j.pasos.2008.06.024

Palavras-chave:

enoturismo, marketing online, paginas web, Región del vino, Colaboración, alianzas Estratégicas

Resumo

O turismo do vinho tornou-se um importante motor de negócios para as vinícolas em muitas regiões ao redor do mundo, enquanto as regiões vinícolas do Texas estão apenas começando a emergir como importante turismo destina- tions. Um estudo foi conduzido para investigar quão eficazmente o turismo de mercado vinícolas Texas para seus próprios estabelecimentos, bem como em um contexto regional. Um foco específico foi colocado em indicações de colabora- práticas de marketing de turismo vinícola em sites de vinícolas. Os resultados indicam que as vinícolas fornecem informações básicas aos visitantes, mas estão perdendo oportunidades estratégicas para comercializar o turismo do vinho para suas áreas.

Downloads

Não há dados estatísticos.

Biografia do Autor

Leslie Rasch

Leslie Rasch is an undergraduate student in the Department of Recreation, Park & Tourism Sciences at Texas A&M University and a research assistant at the Laboratory for Intelligent Systems in tourism. Her interests lie in cultural and wine tourism.

Ulrike Gretzel

Dr. Ulrike Gretzel is an assistant professor in the Department of Recreation, Park & Tourism Sciences at Texas A&M University and Director of the Laboratory for Intelligent Systems in Tourism. Her research focuses on the representation of tourism experiences through emerging technologies.

Referências

Alpin, J. 1999 Virtually there: Harnessing information technology for wine cyber tourism.

Australian Wine Industry Journal, 14(4): 86-90.

Australian Wine Federation. 2004 Wine tourism uncorked: a guide to making wine tourism work for you. Adelaide. Cited in Sellitto, C. (2005). A study of emerging tourism features associated with Australian winery websites. Information Technology & Tourism, 7: 157-170.

Bruwer, J. 2003 South African wine routes: some perspectives on the wine tourism industry’s structural dimensions and wine tourism product. Tourism Management, 24: 423-435.

D. K. Shifflet & Associates 2006 Texas Travel Trends. [online] Available from: www.travel.state.tx.us [Accessed February 1, 2008].

Dean Runyan Associates 2007 The Economic Impact on Travel on Texas: 2006 Full Report. [online] Available from: http://www.travel.state.tx.us/Document Store/TXImp06.pdf [Accessed March 17, 2008].

Dodd, T. 1995 Opportunities and pitfalls of tourism in a developing wine industry. International Journal of Wine Marketing 7(1): 5-16.

Dodd, T., Kolyesnikova, N. & Choi, M. 2006. A Profile of the Texas Wine and Wine Grape Industry: 2005. Texas Wine Marketing Research Institute, College of Human Sciences, Texas Tech University. Research Report No. 06-01. [online] Available from http://www.depts.ttu.edu/hs/texaswine/docs/Profile_2005.pdf [Accessed March 17, 2008].

Getz. D., Carlsen, J., Brown, G. & Havitz, M. 2008 Wine Tourism and consumers. Tourism Management: Analysis, Behaviour and Strategy. In A.G. Woodside and D. Martin (Eds) Cambridge, MA: CABI: (pp. 245-268).

Hanson, W. 2000 Principles of Internet Marketing. Cincinnati, OH: Southwest College Publishing.

Jaffe, E. & Pasternak, H. 2004 Developing Wine Trails as a Tourist Attraction in Israel. International Journal of Tourism Research, 6(4): 237-249.

Jaworski, B. & Ajay, K. 1993 Market Orientation: Antecedents and Consequences. Journal of Marketing, 57 (July): 53-70.

Martin, E. & Williams, P. 2003 Directions in British Columbia wine tourism policy. International Journal of Contemporary Hospitality Management, 15(6): 317-323.

Mitchell, R. & Hall, C. 2000 WWW (World Wide Web): Wine tourism and the Internet. In: Hall, C. et al. (Eds.) Wine tourism around the world: Development, management and markets, Oxford: Butterworth-Heinemann, (pp. 212-216).

Murphy, J. 2007 Electronic Marketing and Wine Tour- ism. In Carlsen J. & S. Charters (Eds.) Global Wine Tourism. Cambridge, MA: CABI, (pp.110-120).

Murphy, J., Ho P. & Chan C. 2005 Competitive Analyses for Marketing Electronic Wine Tourism. International Journal of Wine Marketing, 17(3): 39-54.

O’Neill, M.A. & Palmer A. 2004 Wine production and tourism. Cornell Hotel and Restaurant Administration Quarterly, 45(3): 269-284.

Richardson, O. 2002 Utilisation of the World Wide Web by wine producers. International Journal of Wine Marketing, 14(3): 65-79.

Scotch, D.A. 2004 The Texas Wine Industry: Barriers to and assets of wine making in Texas. Dissertation, Bordeaux Business School. [online] Available from <http://www.senate.state.tx.us/75r/com mit/c520/downloads/Thesis_WineMBA_DavidScotch1.pdf> [Accessed March 15, 2007].

Sellitto, C. 2004 Internet adoption by Australian wineries: Perceived benefits and direct marketing practices. International Journal of Wine Marketing, 16(3): 58-72.

Sellitto, C. 2005 A study of emerging tourism features associated with Australian winery web- sites. Information Technology & Tour- ism, 7: 157-170.

Sharpley, R. & Vass, A. 2006 Tourism, farming and diversification: An attitudinal study. Tourism Management, 27: 1040–1052.

Stevens, N. & Burns, E. 2005 Web site use in the Hawke’s Bay wine region of New Zealand. International Journal of Wine Marketing, 17(1): 69-85.

Tefler, D.J. 2001 Strategic alliances along the Niagara Wine Route. Tourism Management, 22:21-30.

Travel Industry Association of America (TIA) 2005 Travelers’ Use of the Internet. Washington, DC: Travel Industry Association of America.

Veeck, G. Che, D. and Veeck, A. 2006 America's changing farmscape: A study of Agricultural Tourism in Michigan. The Professional Geographer, 58(3): 235-248.

Wang, Y. & Fesenmaier, D. 2007 Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana. Tourism Management, 28(3): 863-875.

Wargenau, A. & Che, D. 2006 Wine tourism development and marketing strategies in Southwest Michigan. International Journal of Wine Marketing, 18(1): 45-60.

Winetitles 2002 The Australian and New Zealand Wine Industry Directory. Winetitles, 20th Annual ed. Adelaide: Australia. Cited in Bruwer, J. 2003 South African

wine routes: some perspectives on the wine tourism industry’s structural dimensions and wine tourism product. Tourism Management, 24: 423-435.

Yuan, J., Cai, L.A., Morrison, A.L., & Linton, S. 2005 An analysis of wine festival attendees’ motivations: A synergy of wine, travel and special events? Journal of Vacation Marketing, 11(1): 41-58