Participação das vinícolas na promoção do turismo online: O caso do Texas
DOI:
https://doi.org/10.25145/j.pasos.2008.06.024Palavras-chave:
enoturismo, marketing online, paginas web, Región del vino, Colaboración, alianzas EstratégicasResumo
O turismo do vinho tornou-se um importante motor de negócios para as vinícolas em muitas regiões ao redor do mundo, enquanto as regiões vinícolas do Texas estão apenas começando a emergir como importante turismo destina- tions. Um estudo foi conduzido para investigar quão eficazmente o turismo de mercado vinícolas Texas para seus próprios estabelecimentos, bem como em um contexto regional. Um foco específico foi colocado em indicações de colabora- práticas de marketing de turismo vinícola em sites de vinícolas. Os resultados indicam que as vinícolas fornecem informações básicas aos visitantes, mas estão perdendo oportunidades estratégicas para comercializar o turismo do vinho para suas áreas.Downloads
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Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
Da mesma forma, o(s) autor(es) entende(m) que o trabalho publicado pode ser vinculado ou depositado em qualquer servidor ou incluído em outras publicações (republicação), desde que o novo local e/ou a nova edição façam referência à publicação original e reconheçam a autoria e propriedade de direitos autorais das publicações PASOS RTPC.
Os autores entendem que uma verificação de plágio autoplágio será realizada, e o artigo poderá ser removido a qualquer momento do fluxo editorial.
