The impact of beer type, pizza spiciness and gender on match perceptions

Robert J. Harrington; Daniel C. Miszczak; Michael C. Ottenbacher

doi:10.25145/j.pasos.2008.06.014

Autores

Robert J. Harrington
Daniel C. Miszczak
Michael C. Ottenbacher

DOI:

https://doi.org/10.25145/j.pasos.2008.06.014

Palavras-chave:

relação comida versus bebida, picante, pizza, diferenças de gênero

Resumo

Este estudo exploratório examina as preferências dos participantes em relação ao emparelhamento de três categorias de cerveja (cerveja, cerveja e cerveja) com uma pizza não picante e picante. Os objetivos deste estudo são determinar o nível de um ‘apenas direita’ jogo de estilo de pizza com cada tipo de cerveja, determinar quaisquer diferenças por sexo, e para explorar se a especiaria tem um impacto sobre os participantes’ cerveja selecção e preferência de cerveja. Implicações desta pesquisa aplicam-se a restaurateurs’ capacidade de atender adequadamente suas ofertas de cerveja e pizza em termos de design de menu e entrega pró-duto.

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Biografia do Autor

Robert J. Harrington

Robert J. Harrington is Associate Professor and Endowed Chair in Hospitality & Restaurant Management Pro- gram. University of Arkansas (USA).

Daniel C. Miszczak

Daniel C. Miszczak is a graduate student in the School of Hospitality & Tourism Management. University of Guelph (Canada).

Michael C. Ottenbacher

Michael C. Ottenbacher is Associate Professor in the School of Hospitality & Tourism Management. San Diego State University (USA).

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