Market Potential Estimation for Tourism in Emerging Markets

Chaiwat Baimai; Jose Luis Daniel

doi:10.25145/j.pasos.2009.07.037

Autores

Chaiwat Baimai
Jose Luis Daniel

DOI:

https://doi.org/10.25145/j.pasos.2009.07.037

Palavras-chave:

Estimativa do mercado, Turismo, Mercados emergentes, Marketing internacional

Resumo

O objectivo deste documento era desenvolver um quadro útil para estimar a procura de turismo nos mercados emergentes. O turismo tornou-se um dos sectores mais cruciais num grande número de países emergentes. Além disso, prevê-se que a indústria do turismo nesses mercados continue a aumentar na próxima década. Por conseguinte, a compreensão e a previsão exacta da procura no sector são essenciais para gerir eficazmente este sector. Através de uma análise de regressão gradual, encontramos diversas variáveis portantes na estimativa da demanda por turismo em mercados emergentes. O nosso modelo de regressão pode beneficiar agências de viagens e decisores políticos que lidam com a indústria do turismo.

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Biografia do Autor

Chaiwat Baimai

College of Business Administration, Texas A&M International University 5201 University Blvd., Laredo, TX 78041-1900, USA

Jose Luis Daniel

College of Business Administration, Texas A&M International University 5201 University Blvd., Laredo,
TX 78041-1900, USA.

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