Market Potential Estimation for Tourism in Emerging Markets
DOI:
https://doi.org/10.25145/j.pasos.2009.07.037Keywords:
Market estimation, Tourism, Emerging markets, International marketingAbstract
The objective of this paper was to develop a useful framework for estimating demand for tourism in emerging markets. Tourism has become one of the most crucial sectors in a large number of emerging countries. Moreover, the tourism industry in such markets is forecasted to keep increasing in the next decade. Hence, understanding and accurately forecast demand in the industry is essential in order to manage this sector effectively. Using stepwise regression analysis, we found a number of im- portant variables in estimating demand for tourism in emerging markets. Our regression model can benefit travel agencies and policy makers dealing with the tourism industry.
Downloads
References
Demir, C. 2004 “How do Monetary Operations Impact Tourism Demand? The Case of Turkey,” International Journal of Tourism Re- search, 6(2): 113-117.
Garcia, A. 2006 Estimation of International Tourism Demand Elasticities, Retrieved from: http://www.eserp.com/art/Art%C3%ADc ulo_Forecasting_ESERP%20RHUERTA S.pdf
Globaledge 2008 Market Potential Index for Emerging Markets Retrieved from: http://globaledge.msu.edu/ResourceDesk /mpi/
Greenwood, C. 2007 “How do Currency Exchange Rates Influence the Price of Holidays?” Journal of Revenue and Pricing Management, 6(4): 272-274.
Harvey, B. 2007 “International Hotels,” Journal of Retail & Leisure Property, 6(3): 189-194.
Jo, M., and Sarigollu, E. 2007 “Cross-Cultural Differences of Price- Perceived Quality Relationships”. Journal of International Consumer Marketing, 19(4): 59.
McKercher, B and Cros, H. 2003 “Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management,” Haworth Hospitality Press.
Mok Kim Man, M., and Arias-Bolzmann, L. 2007 “The Need for Capitalizing on the Value of a Brand Name: The Case of Sa- bah State in Malaysia,” The Business Review, 9(1): 153-159.
Murphy, L., Moscardo, G., and Benckendorff, P. 2007 “Using Brand Personality to Differentiate Regional Tourism Destinations,” Journal of Travel Research, 46(1): 1-5.
Norwak, J. J., Sahli, M., and Sgro, P. M. 2003 “Tourism, Trade, and Welfare,” Pacific Economic Review 8 (3): 245-258.
Peleggi, M. 1996 “National Heritage and Global Tour- ism in Thailand,” Annals of Tourism Re- search, 23 (2), 432-448.
Poon,W., and Low, K.L. 2005 “Are Travelers Satisfied with Malaysian Hotels?,” International Journal of Contemporary Hospitality Management, 17(2): 217-228.
Singh, A. (1997).“Asia Pacific Tourism Industry: Current Trends and Future Outlook,” Asia Pacific Journal of Tourism Research, 2 (1): 89-99.
Stebbins, R.A. 1996 “Cultural Tourism as Serious Lei- sure,” Annals of Tourism Research, 23(4): 948–950.
Szivas, E., and Riley, M. 1999 “Tourism employment during eco- nomic transition,” Annals of Tourism Research, 26(4): 747-771.
Tang, C., Jones, E., and Webb, C. 2007 “Critical Success Factors for Business Tourism Destinations: Exploiting Car- diff's National Capital city Status and Shaping Its Business Tourism Offer,” Journal of Travel & Tourism Marketing. Binghamton, 22(3/4): 109.
Taylor, J., Hardener, J., and Stewart, M. 2009 “Ecotourism and Economic Growth in the Galapagos: An Island Economy- Wide Analysis,” Environment and Development Economics, 14(2): 139-163.
Tisdell, C.A. 1995 “Asian Development and Environ- mental Dilemmas,” Contemporary Eco- nomic Policy, 13(1): 38-50.
Walpole, M.J., and Goodwin,H.J. 2001 “Local Attitudes Towards Conservation and Tourism around Komodo National Park, Indonesia,” Cambridge Journals, 28(2): 160-166.
Waheeduzzaman, A. N. M. 2008 “Market Potential Estimation in International Markets: A Comparison of Methods,” Journal of Global Marketing, 21(4): 307-320.
Wilson, D., and Purushorthaman, R.2003 “Dreaming the BRICs: the path to 2050”. Global Economic Paper no.99, Goldman Sachs. Travel and Tourism Competitiveness Report 2009 Managing in a Time of Turbulence. World Economic Forum
Downloads
Published
How to Cite
Issue
Section
License
I confirm that the work is original (of my/our authorship), and that it will not be submitted to other journals or publications until the final resolution of the review process in PASOS, RTPC.
I authorize the publication of my work by PASOS, PSTN of free and open access in any of the formats that I deem appropriate, for an indefinite period of time and as a non-remunerated collaboration.
Likewise, the author(s) understands that the published work may be linked or deposited on any server or included in other publications (republication), provided that the new place and/or new edition references the original publication and acknowledges the authorship and copyright ownership of PASOS RTPC publications.
Authors understand that a plagiarism-self-plagiarism check will be performed, and the article may be removed at any time from the editorial flow.
