A Model Proposal on the Use of Creative Tourism Experiences in Congress Tourism and the Congress Marketing Mix

Özen Kırant Yozcu; Orhan Içöz

doi:10.25145/j.pasos.2010.08.038

Autores

Özen Kırant Yozcu
Orhan Içöz

DOI:

https://doi.org/10.25145/j.pasos.2010.08.038

Palavras-chave:

Congresso de Turismo de Criatividade, Congresso de Turismo, Mix de Marketing

Resumo

O turismo de congressos tem uma grande importância para a extensão da temporada turística, aumento das oportunidades de emprego e receitas turísticas, promoção e uso eficiente das instalações na área. Turismo Criativo oferece uma sensação autêntica para uma cultura local através de informal, hands-on trabalho- lojas e experiências criativas. Garantir que os assistentes do turismo de congressos participem em atividades de turismo criativo pode ser um exemplo da sinergia a ser alcançada através da inclusão do turismo criativo no mix de marketing do congresso. Neste estudo o mix de marketing de turismo, programação, embalagem, parceria, pessoas, produto, preço, promoção, lugar, são adaptados para o turismo de congressos e um modelo que ilustra como usar as experiências e atividades de turismo criativo dentro do mix de marketing é proposto.

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Biografia do Autor

Özen Kırant Yozcu

Ph.D.c Instructor in Bo?azici University, Istanbul, Turkey.

Orhan Içöz

Professor in Yaşar University, İzmir, Turkey

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