The Effect of Country Based Image in Accurance of Brand in Cultural Destinations
DOI:
https://doi.org/10.25145/j.pasos.2010.08.036Palavras-chave:
Imagem da marca, País, Destino marca, Imagem do destinoResumo
Apesar da sua localização e atracções históricas e culturais, Izmir tem sido incapaz de alcançar de forma consistente- ly seus objetivos turísticos, como evidenciado por números flutuantes em ganhos de turismo e uma pequena parte do mercado de turismo internacional. Esta discrepância pode ser atribuída à imagem da Turquia na mente dos viajantes do mundo, bem como a um baixo reconhecimento de Izmir. O objetivo deste estudo é duplo: (1) identificar impressões visitantes’ que foram eficazes em sua escolha da Turquia como um destino de férias e (2) para determinar se existe uma relação entre essas impressões e suas percepções sobre Izmir. De acordo com os resultados do estudo, existe uma relação entre as variáveis relacionadas com os participantes que escolhem a Turquia e as suas impressões sobre Izmir.Downloads
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Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
Da mesma forma, o(s) autor(es) entende(m) que o trabalho publicado pode ser vinculado ou depositado em qualquer servidor ou incluído em outras publicações (republicação), desde que o novo local e/ou a nova edição façam referência à publicação original e reconheçam a autoria e propriedade de direitos autorais das publicações PASOS RTPC.
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