El gastroturismo como forma alternativa de turismo: el caso de Atenas

Autores/as

DOI:

https://doi.org/10.25145/j.pasos.2026.24.045

Palabras clave:

Tourism, Gastronmy, Satisfaction, Loyalty, Ethnical restaurants

Resumen

La gastronomía se reconoce cada vez más como un importante recurso cultural y económico que refuerza la planificación de destinos y el desarrollo local. El objetivo de este estudio es analizar las diferencias de género en las percepciones de los turistas sobre las características de los restaurantes de Atenas. Como caso de gastroturismo urbano, la metodología se aplicó a una encuesta cuantitativa con visitantes internacionales para medir las percepciones de la comida y el servicio locales, el entorno físico, los precios, la innovación y la socialización. Los resultados indicaron variaciones significativas en función del género a la hora de valorar estos atributos: las mujeres otorgaron mayor importancia a la autenticidad y los hombres a los precios. Estos hallazgos se analizan en relación con las estrategias de gestión de destinos para mejorar la satisfacción de los turistas, su fidelidad y su resiliencia económica. La conclusión sugiere incorporar una planificación sensible al género en el turismo gastronómico con el fin de mejorar la competitividad de los destinos urbanos y apoyar el desarrollo local sostenible.

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Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

Biografía del autor/a

Charilaos Kalpidis, Harokopio University of Athens

Ph.D. cand., Department of Economics and Sustainable Development

Fragiskos Bersimis, University of Western Macedonia

Assistant Professor, Department of Statistics

Paris Tsartas, Harokopio University

Professor, Department of Economics and Sustainable Development

Citas

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Publicado

2026-05-29

Cómo citar

Kalpidis, C., Bersimis, F., & Tsartas, P. (2026). El gastroturismo como forma alternativa de turismo: el caso de Atenas. PASOS Revista De Turismo Y Patrimonio Cultural, 24(3). https://doi.org/10.25145/j.pasos.2026.24.045