Conceptual integrative model of Destination Branding: empirical test in Porto and North of Portugal
DOI:
https://doi.org/10.25145/j.pasos.2015.13.059Keywords:
Brand identity, Brand image, Perceived quality, Tourist satisfation, Tourist loyaltyAbstract
The current study aims to develop and test a new conceptual model for destination branding, including and integrating the concepts of brand identity (brand associations), brand image, perceived quality, satisfation and loyalty. This study hypothesizes relationships among this constructs. This article aims to contribute to the conceptualization of destination branding that is identified as critical concept to the competitiveness of tourist destinations.
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