Benefits of implementation of industrial tourism Q Brand
DOI:
https://doi.org/10.25145/j.pasos.2015.13.053Keywords:
Tourism Quality, Certification, UNE 302001:2012, ICTE, Differentiation, Industrial TourismAbstract
Some years ago the quality of the companies was not valued since demand was higher than the offer but, today, this situation has changed due to the quality has become in one of the most important variable competitiveness key, which, has applied in productive process as well as complex ambits such as tourism sector. This field is the main content of this paper that are structured into four distinct parts centers. Firstly and, as an introduction way, certain aspects of Industrial Tourism are analyzed. Subsequently, the importance of the Q Mark for Quality is studied. Thirdly, empirical research that has been studied is described and, finally, the key factors on the implementation of the Quality Mark.
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References
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