A contribution of sensorial marketing for marketing of rural tourism experience. Sensory rural marketing tourist experiences
DOI:
https://doi.org/10.25145/j.pasos.2014.12.045Keywords:
marketing sensorial, rural, cinco sentidosAbstract
The role of the five human senses – sight, hearing, smell, taste, and touch – in the marketing of positive, unique, and memorable tourist experiences has recently been in focus in tourism studies. Particularly, the countryside embraces fragile local resources rich in multisensory effects, which diverge from urban environment and are related to nature and rural live, which could be explored in the marketing of tourist experiences suitable for sustainable local development. Considering the contribute of sensory marketing to the process of staging the environment for desired tourist experiences to emerge and to the segmentation of rural tourists, this study intends to emphasize the role of the senses in the marketing of tourist experiences which potentiate sustainable rural development.
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