Selling an/other Wales. A deconstructive approach
DOI:
https://doi.org/10.25145/j.pasos.2006.04.003Keywords:
Heritage, Hybridity, Otherness, Tourist promotion, WalesAbstract
As opposed to the Welsh tourist materials addressing a British readership, which excel in creating a gratifyingly dissimilar although mainly anglicised image of Wales (Prieto, 2004), those others targeting foreign markets struggle to create a culturally distinct nation. The present work will focus on the latter in order to analyze the strategies used by the Wales Tourist Board to appeal to the international visitor. Following Halliday (1994) and Kress & Leeuwen (1999) in the analysis of the verbal and visual components, respectively, this study will bear witness to the use of heritage as an identity-creation tool, our ultimate aim being the deconstruction of such an image, possibly resulting from the delicate situation of Wales within what seems an increasingly (dis)United Kingdom.
Downloads
References
Alarcos Llorach, Emilio 1994 Gramática de la lengua española. Madrid: Real Academia Española / Espasa Calpe.
Álvarez Calleja, M. Antonia 1994 “Lingüística aplicada a la traducción: interpretación textual en el marco sistémico-funcional y su desplazamiento hacia una orientación cultural”. Estudios ingleses de la Universi- dad Complutense, 2: 205-220.
Amin, Samir 1997 “Reflections on the international system”. In Golding, Peter and Harris, Phil (Eds.), Beyond cultural imperialism. Globalization, communication and the new international order (pp. 10-24). London: Thousand Oaks & New Delhi: SAGE.
Bhabha, Homi K. 1996 “Culture’s in-between”. In Hall, Stuart and du Gay, Paul (Eds.), Questions of cultural identity (pp. 53-60). London, Thousand Oaks & New Delhi: SAGE.
Cockerill, Jon 2001 “Reinventing a domestic holiday business”. Tourism, 109: 4.
Dann, Graham M. S. 1996 The language of tourism. A sociolinguistic perspective. Wallingford: CAB International.
ECTRC [European Centre for Traditional and Regional Cultures] 1988 Study of the social, cultural and linguistic impact of tourism in and upon Wales. Cardiff: WTB.
Gramich, Katie 1997 “Cymru or Wales? Explorations in a Divided Sensibility”. In Bassnett, Susan (Ed.), Studying British cultures: an introduction (pp. 97-112). London & New York: Routledge.
Gruffudd, Pyrs 1997 “Heritage as national identity: history and prospects of the national pasts”. In Herbert, David T. (Ed.), Heritage, tourism and society (pp. 49-67). London & Herndon (VA): Pinter.
Hall, Stuart 1996 “Introduction: who needs ‘Identity’?”. In Hall, Stuart and du Gay, Paul (Eds.), Questions of cultural identity (pp.1-17). London, Thousand Oaks & New Delhi: SAGE.
Halliday, Michael A. K. 1994 & 1985 An introduction to functional grammar (second edition). London: Edward Arnold.
Hobsbawn, Eric and Ranger, Terence (eds) 1983 The invention of tradition. Cambridge: CUP.
Holcomb, Briavel 1999 “Marketing cities for tourism”. In Judd, Dennis and Fainstein, Susan S. (Eds.), The tourist city (pp. 54-70). New Haven & London: Yale UP.
Keating, Michael 1989 “Regionalism, devolution and the state, 1969-1989”. In Garside, Patricia L. and Hebbert, Michael (Eds.), British regionalism 1900-2000 (pp. 158-172). London & New York: Mansell.
Kress, Gunther and Leeuwen, Theo van 1999 [1996] Reading images. The gram- mar of visual design. London & New York: Routledge.
Macdonald, Sharon 1997 “A people’s history. Heritage, identity and authenticity”, in Rojek, Chris and Urry, John (Eds.), Touring cultures. Transformations of travel and theory (pp. 155-175). London & New York: Routledge.
Marr, Andrew 2000 The day Britain died. London: Pro- file Books.
Morgan, Prys 1983 “From a death to a view: the hunt for the Welsh past in the romantic period”. In Hobsbawn, Eric and Ranger, Terence (Eds.), The invention of tradition (pp. 43-100). Cambridge: CUP.
Nairn, Tom 1977 The break-up of Britain. London: NLB.
NSO [National Eisteddfod Organisation] 24/03/2002a [2002] “Introduction”. http://www.eisteddfod.org.uk/english/history/introduction.html.
NSO [National Eisteddfod Organisation] 24/03/2002b [2002] “The gorsedd of bards”. http://www.eisteddfod.org.uk/english/h istory/gorsedd/html.
Osmond, John 2001 “Welsh politics in the new millennium”. In Morley, David and Robins, Kevin (Eds.), British cultural studies (pp. 109-125). Oxford: OUP.
Prieto Arranz, José Igor 2003 “Nation, narration & translation. The case of STB”. In Gonçalves de Abreu, Maria Zina and de Castro, Marcelino (Eds.), Estudos de tradução. Actas de congresso internacional (pp. 485-496).
Cascais & Funchal: PRINCIPIA / Universidade da Madeira. 2004 “‘Unothering’ Wales. Domestication as a tourist marketing strategy”PASOS. Revista de turismo y patrimonio cultural, 2(2): 233-241.
Pritchard, Annette and Morgan, Nigel J. 2001 “Culture, identity and tourism rep- resentation: marketing Cymru or Wales?”. Tourism Management, 22: 167-179.
RAE [Real Academia Española] 2001 Diccionario de la lengua Española (21st edition). Madrid: Espasa Calpe.
Renan, Ernest [Thom, Martin trans.] 1994 “What is a nation?”. In Bhabha,
Homi K. (Ed.), Nation and narration (pp. 8-22). London & New York: Routledge.
Scholte, Jan Aart 2000 Globalization. A critical introduc- tion. Basingtoke & New York: Palgrave.
Seekings, John 2001 “Senior Tourism”. Tourism, 108: 10-11.
Smyth, Gerry 1997 “Ethnicity and Language”. In Storry, Mike and Childs, Peter (Eds.), British cultural identities (pp. 241- 276). London & New York: Routledge.
Thomas, Colin. J. and Bromley, Rosemary D. F. 2000 “Citycentre revitalisation: problems of fragmentation and fear in the evening and night-time city”. Urban studies 37(8): 1403-1429.
WTB [Wales Tourist Board] / BTA [British Tourist Authority] 1999a Gales. Tierra de belleza natural y de leyendas. Cardiff & London: WTB/BTA.
WTB [Wales Tourist Board] / BTA [British Tourist Authority] 1999b Le Pays de Galles. Terre de nature et de légende. Cardiff & London: WTB/BTA.
WTB [Wales Tourist Board] / BTA [British Tourist Authority] 2000 Gales. Tierra de belleza natural y deleyendas. Cardiff & London: WTB/BTA.
WTB [Wales Tourist Board] / BTA [British Tourist Authority] 2001 Wales. Land of nature and legend. Cardiff & London:WTB/BTA.
WTB 28/02/ 2002a [2001] Vision in action. Wales Tourist Board annual report 2000 2001. Cardiff: WTB. http://www.wales-touristboard.gov.uk/attrachments/130.pdf.
WTB 01/03/2002b [2000] Visitor statistics 1999. Cardiff: WTB. http://www.wales- touristboard.gov.uk/attachments/21.pdf.
Downloads
Published
How to Cite
Issue
Section
License
I confirm that the work is original (of my/our authorship), and that it will not be submitted to other journals or publications until the final resolution of the review process in PASOS, RTPC.
I authorize the publication of my work by PASOS, PSTN of free and open access in any of the formats that I deem appropriate, for an indefinite period of time and as a non-remunerated collaboration.
Likewise, the author(s) understands that the published work may be linked or deposited on any server or included in other publications (republication), provided that the new place and/or new edition references the original publication and acknowledges the authorship and copyright ownership of PASOS RTPC publications.
Authors understand that a plagiarism-self-plagiarism check will be performed, and the article may be removed at any time from the editorial flow.
