Cities as Creative Spaces for Cultural Tourism: A Plea for the  Consideration of History

Marian Walker

doi:10.25145/j.pasos.2010.08.031

Autores/as

Marian Walker

DOI:

https://doi.org/10.25145/j.pasos.2010.08.031

Palabras clave:

ciudades, turismo de cultura, historia, imágenes, identidad, autenticidad

Resumen

El turismo cultural es un gran negocio a nivel internacional. Las partes interesadas en los destinos turísticos trabajan incansablemente, como es de esperar, con el fin de desarrollar marcas e imágenes que inciten a la visita a los turistas de cultura. Sin embargo, cuando las partes interesadas en este proceso no dan prioridad al conocimiento de sí mismo que tienen las comunidades receptoras del turismo, se compromete la integridad cultural e inevitablemente surge una distorsión cultural. El objetivo de este artículo es el de reflexionar sobre la cuestión de la congruencia entre la marca turística y la experiencia turística, y pedir que la historia se considere en los procesos de imagen, marca e interpretación. Se llega a la conclusión de que el uso efectivo de la historia puede iluminar el conocimiento de sí mismo que tiene la comunidad receptora, creando beneficios tanto para el turista de cultura como para la comunidad.

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Biografía del autor/a

Marian Walker

PhD., University of Tasmania, Tourism History;

Citas

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