Satisfacción del turista con la experiencia de compra de souvenirs: el caso de un destino insular masivo de sol y playa

Desiderio Gutiérrez Taño; Janet Hernández Méndez; Ricardo Jesús Díaz Armas

doi:10.25145/j.pasos.2020.18.038

Authors

Desiderio Gutiérrez Taño Universidad de La Laguna
Janet Hernández Méndez Universidad de La Laguna
Ricardo Jesús Díaz Armas Universidad de La Laguna

DOI:

https://doi.org/10.25145/j.pasos.2020.18.038

Keywords:

Souvenir, satisfaction, tourist destination, Tenerife

Abstract

This study investigates the shopping satisfaction with souvenirs in a massive insular tourist destination of sun and beach, contrasting a theoretical model where the influence of satisfaction with purchasing attributes on the overall shopping satisfaction is proposed. This article applies modelling of structural equations based on PLS with a sample of 134 tourists in Tenerife who have bought souvenirs during their stay on the island. The results suggest that satisfaction with shopping attributes of the store, the characteristics of the
souvenir and its presentation influence positively overall shopping satisfaction. However, other attributes such as value and functionality, don’t determine overall shopping satisfaction. These findings contribute to extend the research about tourist satisfaction with souvenir in a different destination.

Downloads

Download data is not yet available.

References

Alaminos, A., & Castejón, J. L. 2006. Elaboración, análisis e interpretación de encuestas, cuestionarios y escalas de opinión. Universidad de Alicante.

Albayrak, T., Caber, M., & Çömen, N. 2016. Tourist shopping: The relationships among shopping attributes, shopping value, and behavioral intention. Tourism Management Perspectives, 18, 98-106.

Ispas, A., Untaru, E. N., & Iesanu, S. 2014. Identifying a representative souvenir for a Romanian tourist destination. The case of Rupea. Annales Universitatis Apulensis: Series Oeconomica, 16(2), 193-202.

Bagozzi, R.P & Yi, Y.1988. On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.

Chi, C. G. Q., & Qu, H. 2008. Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism management, 29(4), 624-636.

Chin, W., Peterson, R., & Brown, S. 2008. Structural equation modeling in marketing: Some practical reminders. Journal of Marketing Theory and Practice, 16(4), 287–298.

Chin, W. W.1998. Issues and Opinion on Structure Equation Modeling. MIS Quarterly, 22(1), 7–16I.

Choi, M., Law, R., & Heo, C. Y. 2016. Shopping destinations and trust – tourist attitudes: Scale development and validation. Tourism Management, 54, 490–501.

Dyer, P., Gursoy, D., Sharma, B., & Carter, J. 2007. Structural modeling of resident perceptions of tourism and associated development on the Sunshine Coast, Australia. Tourism Management, 28(2),409-422

Fangxuan, L. S., & Ryan, C. 2018. Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142-153.

Fornell, C., & D. F. Larcker. 1981. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50.

Garson, G. D. 2012. Testing statistical assumptions. Asheboro, NC: Statistical Associates Publishing.

Hair, J. F., Ringle, C. M., & Sarstedt, M. 2011. PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152

Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. 2012. An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy Marketing Science, 40, 414–433.

Hair, J. E., Hult, G. T., Ringle, C. M., & Sarstedt, M. 2014. A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles, CA: Sage.

Henseler, J., Ringle, C. M., & Sinkovics, R. R. 2009. The use of partial least square path modeling in international marketing. Advances in International Marketing, 20, 277–319.

Henseler, J., Ringle, C. M., & Sarstedt, M. 2015. A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 40(1), 115–135.

Henseler, J., Hubona, G., & Ray, P. A. 2016. Using PLS path modeling in new technology research: updated guidelines. Industrial management & data systems, 116(1), 2-20.

Heung, V. C., & Cheng, E. 2000. Assessing tourists’ satisfaction with shopping in the Hong Kong special administrative region of China. Journal of Travel Research, 38(4), 396-404.

ISTAC. 2017. Encuesta de Gasto Turístico. Gobierno de Canarias http://www.gobiernodecanarias.org/istac/temas_estadisticos/sectorservicios/hosteleriayturismo/demanda/C00028A.html

ISTAC. 2018. Instituto Canario de Estadística. http://www.gobiernodecanarias.org/istac/

ISTAC, 2020. Instituto Canario de Estadística. http://www.gobiernodecanarias.org/istac/

Jin, H., Moscardo, G., & Murphy, L. 2017. Making sense of tourist shopping research: A critical review. Tourism Management, 62, 120-134.

Kaptein, M. C., Nass, C., & Markopoulos, P. 2010, April. Powerful and consistent analysis of likert-type ratingscales. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 2391-2394). ACM.

Kozak, M., & Rimmington, M. 2000. Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 38(1), 260–269.

Law, R., & Au, N. 2000. Relationship modeling in tourism shopping: a decision rules induction approach”. Tourism Management, 21(3), 241-249.

Lehto, X. Y., Cai, L. A., O’Leary, J. T., & Huan, T. C. 2004. Tourist shopping preferences and expenditure behaviours: The case of the Taiwanese outbound Market”. Journal of vacation Marketing, 10(4), 320-332.

Lehto, X. Y., Chen, S. Y., & Silkes, C. 2014. Tourist shopping style preferences. Journal of Vacation Marketing, 20(1), 3-15.

Lin, Y. H., & Lin, K. Q. 2006. Assessing mainland Chinese visitors' satisfaction with shopping in Taiwan. Asia Pacific Journal of Tourism Research, 11(3), 247-268.

Li, M., & Cai, L. A. 2008. “Souvenir Shopping Attitudes and Behavior Among Chinese Domestic Tourists: An Exploratory Study .....................”. Journal of China tourism research, 4(2), 189-204.

Li, X. R., Lai, C., Harrill, R., Kline, S., & Wang, L. 2011. When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations. Tourism management, 32(4), 741-749.

Li, F. S., & Ryan, C. 2018. Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142-153.

Murphy, L., Moscardo, G., Benckendorff, P., & Pearce, P. 2011. Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of retailing and Consumer Services, 18(4), 302-310.

Nunnally, J. 1978. Psychometric Theory. New York: McGraw-Hill.

Oviedo-García, M. Á., Vega-Vázquez, M., Castellanos-Verdugo, M., & Reyes-Guizar, L. A. 2016. Tourist satisfaction and the souvenir shopping of domestic tourists: Extended weekends in Spain. Current Issues in Tourism, 19(8), 845-860.

Ringle, C. M., Wende, S. y Becker, J. M. 2015. SmartPLS 3. Boenningstedt: SmartPLS GmbH. URL: http://www.smartpls.com.

Ryan, C., Minghui, S., & Xiaoyu, Z. 2013. Chinese Tourists and Souvenir Shopping in New Zealand. The China-New Zealand Tourism Research Centre Department of Tourism and Hospitality Management The University of Waikato Management School.

Serra, A. 2011. Marketing turístico. Madrid, España: Ediciones Pirámide.

Sarstedt, M., Henseler, J., & Ringle, M. 2011. Multi-Group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results. Advances in International Marketing, 22, 195-218.

Suhartanto, D. 2018. Tourist satisfaction with souvenir shopping: evidence from Indonesian domestic tourists. Current Issues in Tourism, 21(6), 663-679.

Swanson, K. K. 2004. Tourists’ and retailers’ perceptions of souvenirs. Journal of Vacation Marketing, 10(4), 363-377.

Swanson, K. K., & Timothy, D. J. 2012. Souvenirs: Icons of meaning, commercialization and commoditization. Tourism Management, 33(3), 489-499.

Tosun, C., Temizkan, S. P., Timothy, D. J., & Fyall, A. 2007. Tourist shopping experiences and satisfaction. International Journal of Tourism Research, 9(2), 87-102.

Turner, L. W., & Reisinger, Y. 2001. Shopping satisfaction for domestic tourists. Journal of Retailing and consumer services, 8(1), 15-27.

Turismo de Tenerife. 2017. Encuesta de Turismo receptivo. Cabildo de Tenerife. https://www.webtenerife.com/investigacion/

Vega-Vázquez, M., Castellanos-Verdugo, M., & Oviedo-García, M. Á. 2017. Shopping value, tourist satisfaction and positive word of mouth: the mediating role of souvenir shopping satisfaction. Current Issues in Tourism, 20(13), 1413-1430.

Wilkins, H. 2011. Souvenirs: What and why we buy. Journal of Travel Research, 50(3), 239-247.

Wong, I. A., & Wan, Y. K. P. 2013. A systematic approach to scale development in tourist shopping satisfaction: Linking destination attributes and shopping experience. Journal of Travel Research, 52(1), 29-41.

Xu, Y., & McGehee, N. G. 2012. Shopping behavior of Chinese tourists visiting the United States: Letting the shoppers do the talking. Tourism Management, 33(2), 427-430.