Segmentando residentes según sus actitudes: Revisión de la literatura

José Ramón Cardona; Antoni Serra Cantallops

doi:10.25145/j.pasos.2015.13.105

Autores/as

José Ramón Cardona Universitat de les Illes Balears
Antoni Serra Cantallops Universitat de les Illes Balears

DOI:

https://doi.org/10.25145/j.pasos.2015.13.105

Palabras clave:

actitudes de los residentes, segmentación, gestión de destinos, planificación del turismo, grupos

Resumen

En las últimas décadas, varios estudios empíricos han segmentado las actitudes de los residentes hacia el desarrollo turístico. Se ha realizado una revisión y análisis de estos estudios. Los estudios revisados se llevaron a cabo utilizando metodologías ligeramente diferentes y se encontraron ciertas variaciones en la segmentación resultante. Sin embargo, pueden ser observadas algunas similitudes: ciertos patrones que se repiten. Esto nos lleva a especular que podría haber tipologías predefinidas de residentes cuyo peso en la comunidad de acogida dependerá del destino concreto analizado. Nuestro objetivo es el de establecer una segmentación teórica aplicable a todos los destinos turísticos. Esta segmentación resume la literatura existente y proporciona algunas indicaciones generales a los gestores, en ausencia de estudios específicos y detallados.

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