Las actividades turísticas en la economía colaborativa ¿en qué consisten y quiénes son sus proveedores?

Santiago Melián González; Jacques  Bulchand Gidumal

doi:10.25145/j.pasos.2021.19.017

Autores/as

Santiago Melián González
Jacques Bulchand Gidumal Universidad de Las Palmas de Gran Canaria

DOI:

https://doi.org/10.25145/j.pasos.2021.19.017

Palabras clave:

Tours, actividades turísticas, economía, economía colaborativa

Resumen

La economía colaborativa sigue expandiéndose en el sector turístico. Aunque ya existía desde hace tiempo, la oferta de actividades turísticas en este ámbito está adquiriendo una mayor relevancia debido a la irrupción de Airbnb. En este artículo aportamos información detallada del tipo de actividades turísticas que se oferta, se compara con las actividades existentes en dos plataformas de actividades profesionales, y se analizan los proveedores teniendo en cuenta lo que la literatura de la economía colaborativa establece al respecto. Se descargaron los datos de Airbnb de cuatro comunidades autónomas españolas y se analizaron de manera cuantitativa y cualitativa. Los resultados reflejan que la economía colaborativa y la economía tradicional comparten similitudes en su oferta de actividades turísticas, a la vez que también presentan diferencias. Una buena parte de sus proveedores no tiene el perfil que tradicionalmente se les ha atribuido en la literatura sobre le economía colaborativa. A su vez, los responsables de la gestión de los destinos turísticos pueden estar tranquilos en lo referido a la percepción de sus visitantes, dado el alto nivel de satisfacción que muestran los mismos.

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