Las actividades turísticas en la economía colaborativa ¿en qué consisten y quiénes son sus proveedores?

Santiago Melián González; Jacques  Bulchand Gidumal

doi:10.25145/j.pasos.2021.19.017

Autores

Santiago Melián González
Jacques Bulchand Gidumal Universidad de Las Palmas de Gran Canaria

DOI:

https://doi.org/10.25145/j.pasos.2021.19.017

Palavras-chave:

Excursões, actividades turísticas, economia, economia colaborativa

Resumo

A economia colaborativa continua a expandir-se no sector do turismo. Embora já exista há algum tempo, a oferta de actividades turísticas nesta área está a tornar-se mais relevante devido ao aparecimento da Airbnb. Neste artigo fornecemos informação detalhada sobre o tipo de actividades turísticas em oferta, comparamo-las com as actividades existentes em duas plataformas de actividades profissionais, e analisamos os fornecedores tendo em conta o que a literatura de economia colaborativa estabelece a este respeito. Os dados Airbnb de quatro comunidades autónomas espanholas foram descarregados e analisados quantitativa e qualitativamente. Os resultados mostram que a economia colaborativa e a economia tradicional partilham semelhanças na sua oferta de actividades turísticas, mas também apresentam diferenças. Muitos dos seus fornecedores não têm o perfil que lhes tem sido tradicionalmente atribuído na literatura sobre a economia colaborativa. Ao mesmo tempo, os responsáveis pela gestão dos destinos turísticos podem ser tranquilizados em termos da percepção dos seus visitantes, dado o elevado nível de satisfação por eles demonstrado.

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