Analizando el tipo de Coopetición en redes interorganizativas turísticas de  Curitiba, Brasil

Adriana Fumi Chim-Miki; Rosa Maria Batista-Canino; Silvia Sosa-Cabrera

doi:10.25145/j.pasos.2018.16.055

Autores/as

Adriana Fumi Chim-Miki Universidad de Las Palmas de Gran Canaria http://orcid.org/0000-0001-7685-2718
Rosa Maria Batista-Canino Universidad de Las Palmas de Gran Canaria
Silvia Sosa-Cabrera Universidad de Las Palmas de Gran Canaria

DOI:

https://doi.org/10.25145/j.pasos.2018.16.055

Palabras clave:

Redes interorganizativas, Ventaja coopetitiva, Curitiba., destino turistico

Resumen

Este artículo presenta un análisis de variables que indican la propensión a relaciones de coopetición, comparando este contexto entre redes horizontales, verticales o integrales del sector turístico. Fueron recabados datos a través de 287 encuestas empresariales y entrevistas con 26 asociaciones del destino turístico Curitiba en Brasil. Se recoge información sobre la percepción que tiene el empresario de su contexto, lo que promueve su participación en las redes asociativas locales. Los resultados muestran muy poca diferencia en la percepción empresarial en las redes. En los tres tipos de redes la coopetición está más basada en competición que en cooperación, indicando que el empresario, sea competidor o complementario, visualiza la obtención de ventajas tanto individuales como colectivas al participar de redes interorganizativas. La cooperación en los ambientes empresariales es una manera de obtener ventajas competitivas individuales, por tanto, todos los participantes son vistos como competidores en busca de beneficios.

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