Analizando el tipo de Coopetición en redes interorganizativas turísticas de  Curitiba, Brasil

Adriana Fumi Chim-Miki; Rosa Maria Batista-Canino; Silvia Sosa-Cabrera

doi:10.25145/j.pasos.2018.16.055

Autores

Adriana Fumi Chim-Miki Universidad de Las Palmas de Gran Canaria http://orcid.org/0000-0001-7685-2718
Rosa Maria Batista-Canino Universidad de Las Palmas de Gran Canaria
Silvia Sosa-Cabrera Universidad de Las Palmas de Gran Canaria

DOI:

https://doi.org/10.25145/j.pasos.2018.16.055

Palavras-chave:

Redes inter-organizacionais, Destino turístico, Co-opetição, Vantagem competitiva, Curitiba.

Resumo

Este artigo apresenta uma análise das variáveis que indicam a propensão para a co-opetição utilizando uma comparação de redes horizontais, verticais ou abrangentes no sector do turismo. Foram coletados dados de 287 pesquisas de negócios e 26 entrevistas com associações de turismo no destino de Curitiba no Brasil. As informações são dadas com respeito à percepção do setor empresarial sobre o contexto local, uma vez que isso dá origem à sua participação em redes associativas locais. Os resultados mostram pouca diferença nos níveis de percepção empresarial sobre as diversas redes. Os três tipos de redes de co-corrência baseiam-se mais na concorrência do que na cooperação, indicando que o setor empresarial, sejam eles concorrentes diretos ou complementos indiretos, estão atentos às vantagens individuais e coletivas quando participam de redes inter-organizacionais. A cooperação em um ambiente empresarial é vista como uma forma de obter vantagem competitiva individual; portanto, todos os participantes estão basicamente competindo pelos benefícios gerais.

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