La formación de la imagen turística inducida: un modelo conceptual

  • Raquel Camprubí
  • Jaume Guia
  • Jordi Comas
Palabras clave: Imagen inducida, Destino turístico, Agentes turísticos, Redes relacionales, Conocimiento

Resumen

Teniendo en cuenta que la imagen turística ha sido reconocida como uno de los elementos más influyentes para la competitividad de los destinos turísticos, el principal objetivo de este artículo es construir un marco conceptual que muestre la influencia de la red relacional del destino en su imagen emitida. En este contexto, se asume que la imagen turística es una construcción social resultante de la interacción de los distintos agentes que intervienen en el destino turístico (administraciones públicas, instituciones locales, empresas turísticas, etc.); y se propone un modelo teórico para mostrar los efectos de la red relacional del destino turístico en la calidad de la imagen turística creada en términos de conocimiento generado y, por tanto, en su competitividad.

Biografía del autor/a

Raquel Camprubí

Raquel Camprubí, Jaume Guia y Jordi Comas, son miembros del Deparamento de Organización, Gestión de Empresas y Diseño del Producto. Facultad de Turismo – Universidad de Girona.

Jaume Guia

Raquel Camprubí, Jaume Guia y Jordi Comas, son miembros del Deparamento de Organización, Gestión de Empresas y Diseño del Producto. Facultad de Turismo – Universidad de Girona.

Jordi Comas

 Raquel Camprubí, Jaume Guia y Jordi Comas, son miembros del Deparamento de Organización, Gestión de Empresas y Diseño del Producto. Facultad de Turismo – Universidad de Girona. 

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Publicado
2009-09-16
Cómo citar
Camprubí, R., Guia, J., & Comas, J. (2009). La formación de la imagen turística inducida: un modelo conceptual. PASOS Revista De Turismo Y Patrimonio Cultural, 7(2), 255-270. https://doi.org/10.25145/j.pasos.2009.07.018