Adaptación al español de la escala NES: segmentación de turistas en base a motivaciones ambientales

  • Daniel Dorta-Afonso
  • María Cantero-García
Palabras clave: ecoturista, turista motivado por la naturaleza, turista sostenible, escala NES

Resumen

La escala NES es un instrumento diseñado para la segmentación de turistas en base a sus motivaciones medioambientales. Permite la identificación de turistas sostenibles, turistas motivados por la naturaleza, ecoturistas y turistas de masas. En el presente estudio se ha llevado a cabo una adaptación al castellano de la escala NES en una muestra de 149 turistas españoles. Mediante análisis de ítems y análisis factorial, se confirmó que la estructura factorial coincide con la del modelo teórico propuesto de tres factores: naturaleza, conocimiento y sostenibilidad. Los coeficientes de consistencia interna, así como los índices de ajustes del modelo fueron satisfactorios. Se discuten implicaciones teóricas de los resultados aquí obtenidos y también se proponen aplicaciones prácticas de la escala para los investigadores y profesionales del turismo. Por último, se comentan las limitaciones del estudio y se señalan futuras líneas de investigación relevantes para el campo del turismo

 

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Publicado
2018-07-26
Cómo citar
Dorta-Afonso, D., & Cantero-García, M. (2018). Adaptación al español de la escala NES: segmentación de turistas en base a motivaciones ambientales. PASOS Revista De Turismo Y Patrimonio Cultural, 16(3), 785-794. https://doi.org/10.25145/j.pasos.2018.16.056
Sección
Artículos