Satisfaction, motivation, loyalty and segmentation of tourists in World Heritage cities

Palabras clave: Motivation, Segmentation, Satisfaction, Loyalty, Cordoba, Spain

Resumen

This paper presents research that deals with the study of the motivation, satisfaction and loyalty of tourists visiting the city of Cordoba, Spain, a World Heritage Site. For this, the results of a study carried out on tourists during their stay in the city are presented. The study identifies two motivational dimensions in connection with the visit: one cultural and the other multi-motivational, which includes a variety of reasons such as gastronomy and pleasure-seeking. Additionally, also analysed in this research is how the motivation for visiting the city leads to tourists having greater satisfaction with their visit and more loyalty to that tourist destination.

 

Citas

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Publicado
2018-01-19
Cómo citar
López-Guzmán, T., Pérez Gálvez, J. C., & Muñoz-Fernández, G. A. (2018). Satisfaction, motivation, loyalty and segmentation of tourists in World Heritage cities. PASOS Revista De Turismo Y Patrimonio Cultural, 16(1), 73-86. https://doi.org/10.25145/j.pasos.2018.16.005
Sección
Artículos